Hedra AI pricing
Basic is Hedra’s cheapest paid plan: $20 a month for 2,000 credits, checked (official pricing page). Hedra’s Character-3 model page lists 5 cents a second at 720p beside its API link, so a 30-second clip lists at $1.50 there. Every paid card says “Commercial use”; Hedra’s 2024 terms PDF bars ads without its prior written consent, and its live terms are silent.
| Plan | Monthly price (USD) | Paid ads |
|---|---|---|
| Free | Free | Unclear |
| Basic | $20 | Unclear |
| Pro | $50 | Unclear |
| Ultra | $100 | Unclear |
| Teams | $75 | Unclear |
| Enterprise | Not published | Unclear |
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What you get on each plan, and notes
- Free
- What you get: No free card or limits shown
- Notes: The page title reads
Free Plan, No Credit Card
and the heroStart free, upgrade anytime
(read 2 October 2026); no free card, credit allowance or watermark rule appears on the page. - Basic
- What you get: 2,000 credits a month, slower generations, commercial use
- Notes: Billed monthly. Plans changed on 23 September 2026: an earlier fetch that day showed Basic 15 dollars (1,500 credits), Creator 30 (5,400) and Professional 75 (14,400). Re-fetch before quoting.
- Ultra
- What you get: 18,000 credits a month, fastest generation, commercial use,
Allowances up to 57,600 credits/month
, Teams plan access - Notes: Billed monthly.
Source: hedra.com/pricing
What one Hedra talking clip costs
Method: the Character-3 model page’s price a second for each resolution, times the clip’s length (model page, read 2 October 2026). Hedra bills by generated length: “if you generate a 10 second video with Character-3, you’ll only be charged for 10 seconds of video and not for a full minute” (pricing FAQ).
| Resolution | Per second (USD) | 30-second clip (USD) | 15-second clip (USD) |
|---|---|---|---|
| 540p | $0.025 | $0.75 | $0.38 |
| 720p | $0.05 | $1.50 | $0.75 |
| 1080p | $0.0625 | $1.88 | $0.94 |
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The model page lists these under “Pricing”, beside a link to the Character-3 API on Hedra’s developer platform. Neither it nor the pricing FAQ says how many plan credits a Character-3 second uses. So a clip’s cost on Basic, Pro, Ultra or Teams is not published.
What the plans do publish is the price of a credit. It falls from $0.01 on Basic to $0.0069 on Pro and $0.0056 on Ultra, if every credit is used (pricing page). Teams lands at $0.0052.
Does “Commercial use” cover ads?
The live terms say nothing on ads; Hedra’s 2024 terms PDF bars them without its written consent. The live Terms of Use, last updated 4 September 2026, cut 3.6 to one sentence and carry no PDF link.
The PDF, last updated 25 October 2024 and still served at its address, bars output that “involves commercial activities and/or sales, such as contests, sweepstakes, barter, advertising, or pyramid schemes without Hedra’s prior written consent” (3.6(F); terms PDF).
The terms page linked it as Download Terms of Use until the 4 September update (Wayback capture of 31 August 2026). The live entire-agreement clause, 15.10, leaves open whether 3.6(F) still applies.
The PDF’s same list, 3.6(D), bars output that “contains any personal information related to any individual other than yourself”, which the PDF extends to photos, videos and audio of other people. Readers animating a still of a real person read that item beside 3.6(F).
The Acceptable Use Policy (31 July 2024) has no advertising clause. Hedra’s written answer is the one record of whether a clip may run as an ad. The rights matrix and the Hedra profile set out the clauses by plan.
Is there a free plan or trial?
The pricing page names a free plan in its title, “Free Plan, No Credit Card”, but shows no free card, allowance or trial (pricing page, read 2 October 2026).
After cancelling, the FAQ says you “lose access to most functionality of the platform, apart from limited watermarked generations”.
Costs the plan card leaves out
Monthly credits do not roll over: “Credits from your monthly subscription do not carry over between billing cycles” (pricing FAQ). Credit packs do not expire. But after cancelling, “You’ll need to resubscribe to use any non-expiring credits remaining on your account.”
Ultra’s card adds “Allowances up to 57,600 credits/month”, 3.2 times its 18,000, with no price for the extra.
Users report the costs around failed work: failed or off-brief generations still use credits, and credits back are rare (11 of 45 sources: Trustpilot, Trustpilot). Users also report auto-renewals and refunds refused, even for an unused period (11 of 45 sources: Trustpilot, Trustpilot).
Users also report that entry plans buy only a few minutes of video and that monthly credits expire (8 of 45 sources: Trustpilot, Trustpilot).
Hedra’s API pricing
The Character-3 model page links “the Hedra Character 3 API on the Hedra Developer Platform” directly under its per-second prices (model page). Those are the only Character-3 prices Hedra publishes: $0.025 to $0.0625 a second. Enterprise adds private deployments at a price agreed with sales.
Price history
| Date | Change | What changed | Source |
|---|---|---|---|
| Terms | 25 October 2024 terms, with a Download Terms of Use link to the PDF to Terms re-dated 4 September 2026, no PDF link | Hedra’s terms page drops its link to the 2024 PDF that bars ads without written consent and adds 6.2 on third-party integrations | hedra.com/terms |
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Hedra replaced its three plans on 23 September 2026. Price pages that still list Basic with 1,500 credits describe the plans before that date.
| Before | Price a month | Credits | After | Price a month | Credits |
|---|---|---|---|---|---|
| Basic | $15 | 1,500 | Basic | $20 | 2,000 |
| Creator | $30 | 5,400 | Pro | $50 | 7,200 |
| Professional | $75 | 14,400 | Ultra | $100 | 18,000 |
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The old Professional’s price and credits now belong to Teams.
Work out your own cost
Take the model page’s price a second for your resolution and multiply by your clip’s length: 30 seconds at 1080p lists at $1.88. The cost per AI ad calculator then adds hook variants and the share of takes you keep.
Alternatives and comparisons
HeyGen pricing publishes a cost per avatar ad on each plan, and its terms cover ads on paid plans. Hedra alternatives lists other talking-character tools, and the Hedra vs HeyGen comparison sets the two side by side.
Questions buyers ask about Hedra pricing
How much does Hedra cost per month?
Basic is $20 a month, Pro $50 a month, Ultra $100 a month and Teams $75 a month, checked (pricing page).
Can I use Hedra videos in ads?
The live terms (4 September 2026) say nothing on ads. The 2024 terms PDF, no longer linked from them, requires Hedra’s prior written consent (3.6(F); terms PDF); neither says whether that clause still applies.
Do Hedra credits roll over?
Monthly credits reset each cycle; credit packs do not expire, but need an active plan to use (pricing FAQ).
Sources
- Hedra: Hedra pricing, plan cards (Basic, Pro, Ultra, Teams, Enterprise), the page title’s free plan, and the FAQ answers on billing by length, rollover and cancelling, read in the page source. Checked
- Hedra: Hedra Character 3, the model page’s Pricing line: 540p 2.5 cents, 720p 5 cents and 1080p 6.25 cents a second, beside a link to the Character-3 API. Checked
- Hedra: Hedra Terms of Use, PDF, last updated 25 October 2024; linked from the terms page as Download Terms of Use until the 4 September 2026 update (Wayback capture of 31 August 2026); 3.6(D) and 3.6(F). Checked
- Hedra: Hedra Terms of Use, web copy, last updated 4 September 2026; 3.6 is one sentence, no PDF link, 15.10 entire agreement. Checked
- Hedra: Hedra Acceptable Use Policy, 31 July 2024; no advertising clause. Checked
What changed on this page
- Written.
Alexandre S.
Alexandre S. is a creative strategist and copywriter with ten years in content and SEO. He writes and edits short-form ads, works in English and French, and reads the pricing and terms pages behind every tool on this site before anything is written about it.
Related pages
- Profile Hedra AI for ads
Every paid Hedra plan reads “Commercial use”. Its live terms do not say if the 2024 ban on ads without Hedra’s written consent applies. Checked 2 October 2026.
- Alternatives Hedra alternatives
Hedra’s 2024 terms PDF bars ads without its written consent; the live terms omit the clause. Talking-avatar tools compared on ad terms and 30-second cost.
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Data AI ad tool price tracker59 of 76 AI ad tools show a list price read on the vendor’s own page, last checked 25 September 2026, with the cost per clip or image where a rate allows.
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Calculator AI ad cost calculatorPick a tool, an ad length and how many takes you keep to see what one usable AI ad costs to make, billing rounding included. Prices checked 24 September 2026.
- Compare Hedra vs HeyGen
Hedra lists HeyGen’s Photo Avatar 4 at 10 US cents a second; HeyGen Creator bills avatars in credits a minute. Rates and ad terms, checked 2 October 2026.
- Guide Are AI UGC ads legal? FTC rules and likeness rights
The FTC’s fake-testimonial rule reaches an AI actor who claims to have used the product. That rule and US state and EU laws, quoted with dates.
