Best AI video generators for ads

Every AI video tool, one by one

Model makers come first, from Google Veo to Wan. The shops that lead with other companies’ models follow, from Adobe Firefly to PromptWise.

Google Veo

Google sells Veo 3.1 through Flow credits on its Google AI plans, through the Gemini API and through Google Cloud. Google’s pages disagree on free use. Flow’s credits page gives 50 credits a day “With or without a subscription”, while its getting-started page requires a Google AI Plus, Pro or Ultra subscription.

On Google AI Pro, a Veo 3.1 Fast clip of 4 to 8 seconds uses 20 Flow credits (Flow credits). At Google AI Pro’s $19.99 a month for 1,000 monthly credits, that is $0.40 a clip if every monthly credit is used.

Google’s terms (30 July 2026) say it “won’t claim ownership” of generated content. None of the Google pages read grants ad use from the consumer plans, so ad use there is unclear.

Veo called through Google Cloud’s Agent Platform API (formerly Vertex AI API) is on its indemnified services list. That indemnity covers unmodified output from paid use only.

The terms list five exclusions, among them an allegation “based on a trademark-related right as a result of Customer’s use of such Generated Output in trade or commerce” (Service Specific Terms 20(i)(i), 24 September 2026).

More on Google Veo for ads and Veo 3 pricing.

Best for

Hero shots and B-roll up to 8 s with native audio, on a Google AI plan’s Flow credits or the Gemini API.

Not for

Single Veo clips longer than 8 s, or buyers who need an IP indemnity outside Google Cloud, whose Workspace entries on the list state no Veo scope.

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Grok Imagine

xAI sells Grok Imagine Video 1.5 through its API at $0.25 per second of video at 1080p, and $0.08 a second at 480p (xAI docs).

Its enterprise terms (14 August 2026) give you the output “in perpetuity”. Consumer Grok plan prices are unverified.

The consumer terms (11 September 2026, archived copy, 4) say: “When using Output or SpaceXAI’s name, logos, trademarks, or other brand elements, you are required to obtain our permission and attribute your generation of the Output to the Service, as detailed in our Brand Guidelines.”

Best for

Developers who want a per-second video API from $0.08 at 480p.

Skip it if

you would run ads from a consumer Grok plan: its terms (4) leave ad use there unclear.

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Hailuo AI

Hailuo is MiniMax’s app. Standard lists $14.99 a month for about 40 six-second 768p clips, $0.37 each if every credit is used (subscribe page). The page also shows Standard as a limited-time offer at $7.99.

That count refers to the older Hailuo 01 and 02 models; the MiniMax API sells the newer H3 at $0.08 a second at 768p.

The Subscription Service Terms let paid users use output commercially and prevail over the Terms of Service, which limit the free plan to “personal, non-commercial use”.

Best for

Paid subscribers making 6 to 10-second ad clips who generate and download each clip while the plan is active.

Not for

Teams generating many variants at once on the $14.99 Standard plan, which the plan FAQ says runs one task at a time.

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Kling AI

Kling’s API price list sells Kling 3.0 with native audio at $0.168 a second at 1080p. Luma Plus ($30 a month) sells the same output for 12.5 per cent less, if every credit is used. Luma’s terms leave that output to Kling’s terms.

Without a membership, the Terms of Service (21 April 2026) bar commercial use of output “without our written permission” (4.6). Kling’s paid terms (10 October 2026) also require the Kling brand on it, or a notice that Kling AI generated it (7.2).

Members’ use of output “for commercial purposes is not restricted” (Terms of Paid Service 3.1.2), a benefit granted “during the Validity Period of your Membership Service”. Benefits stop when the membership ends (3.1.5), and the terms do not say whether that reaches clips made earlier.

The Terms of Service still require written consent for “communicating or facilitating any commercial advertisement” (3.1(e)), and neither document says which wins. Clip costs and the branding clause: Kling for ads.

Best for

Paying members making clips with native audio or multi-shot sequences up to 15 s, once Kling confirms ad use in writing (3.1(e)).

Skip it if

you make ads on a free account or top-ups. Kling’s written permission is needed (4.6), and output must carry its brand or a notice it is generated by Kling AI (paid terms 7.2).

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LTX Studio

LTX Studio’s Free and Lite ($15 a month) plans carry a licence “For personal projects only. Cannot be used for business, marketing, or paid work” (LTX pricing). The commercial licence starts on Standard at $35 a month, which adds Kling 3.0 Pro and Seedance 2.0; Veo 3.1 starts on Pro.

The LTX pricing page still shows “Save 50% for Cyber Monday” banners in September; the prices here are list prices.

Best for

Agencies storyboarding multi-shot spots, and teams that want an open-weight model they could self-host later.

Not for

Anyone on Free or Lite making ads: both carry a personal-use licence only.

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Luma

Luma has no free plan. Plus at $30 a month buys 10,000 credits (Luma pricing), and its own Ray3.2 model at 1080p costs $0.24 per second of video, if every credit is used. Plus also resells Kling, Seedance, Veo and MiniMax models.

Luma’s terms (14 May 2026) allow commercial use only of outputs “produced during an active Subscription Term” (4.9). Use of the third-party models Luma resells is “subject to the third party’s terms and conditions and not this Agreement”.

The same terms bar publishing “benchmarks or performance information about the Services” (3.4(g)), so a published side-by-side test of Luma needs its written agreement.

Best for

Paid users who want Ray3.2’s shot control and HDR or EXR output alongside third-party models on one credit balance.

Skip it if

your brand cannot let Luma train on its outputs. The terms take a perpetual licence to train on them, on a paid plan or outside one (4.9).

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PixVerse

PixVerse Standard lists $10 a month for 1,200 credits every 30 days (subscription page). A 5-second 720p clip on its own V6 model costs $0.33 per video, if every credit is used.

Its terms (29 October 2026, 4.1) open paid output to commercial use: anything made on a paid plan or with a credit pack. That covers PixVerse’s own models only. The Seedance, Kling and MiniMax models it hosts follow their own platforms’ rules, and free output stays non-commercial. PixVerse covers each plan and what it allows in ads.

Best for

Effects-led social clips from PixVerse’s own models on a paid plan, where the terms allow commercial use.

Not for

Free-plan advertisers and anyone running third-party models for ads: commercial use covers only paid plans and PixVerse’s own models (terms 4.1).

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Runway

Runway’s Standard plan lists $15 a month for 625 credits, and its Gen-4.5 model uses 12 a second: $0.29 per second of video if every credit is used (Runway pricing). Aleph 2.0 edits uploaded video at 140 credits per 5 seconds, $3.36 a clip on Standard if every credit is used.

Runway’s terms (23 October 2026, 4.4) put no commercial limit on outputs from any plan, Free included, and state that inputs and outputs “may be used by the Company to train and improve its AI models”. They are silent on the Kling, Veo and Seedance models Runway hosts, so whether those makers’ terms also apply is unclear.

Plans and clip costs: Runway pricing. Models and ad rights: Runway for ads.

Best for

Teams that want Runway’s own models and Aleph video-to-video editing next to Kling and Seedance, with no commercial restriction on outputs.

Not for

Brands that cannot accept inputs and outputs being used to train Runway’s models, which the terms allow.

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Seedance

ByteDance sells Seedance through its Dreamina app, its business route Lumina and CapCut.

Dreamina’s terms page serves “General Terms – All United States Users” (22 January 2026). Section 7 bars accessing or using the Services or their content “for any commercial or unauthorized purposes”, so ads from a US account are barred on every plan.

Section 2 mentions additional terms for commercial use “(if permitted)”; none of the pages we read names them.

Shops sell it at prices you can read: per second on invideo, Luma, Runway and Pika (shop table), per clip on Krea and OpenArt.

Best for

Ads built from many reference images with synced dialogue, made on Lumina or a reseller whose terms allow advertising.

Skip it if

you would run ads from Dreamina: its US terms bar commercial use on every plan.

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Vidu

Vidu Standard lists $10 a month for 800 credits, so its Q4 model at 540P costs $0.025 per second of video if every credit is used (prices, checked 14 November 2026).

Its terms (3 July 2026, section 3) grant a personal, non-commercial licence, and “for paid users, this license extends to commercial use”. The same section gives Vidu a perpetual licence over your content, AI training included. Vidu covers its credits and its rules for ads.

Best for

Reference-driven character or product clips built from several images, on a paid plan for commercial use.

Not for

Buyers who want refunds or credits that last: Vidu is unable to provide refunds, and subscription credits expire after 30 days (pricing FAQ).

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Wan

Alibaba sells Wan 3.0 through its Model Studio API at $0.165 per second of video at 1080p in the US (Virginia) region (Alibaba Cloud pricing). That is the list price, before a limited-time 30 per cent discount, and input video bills at the same rate.

Wan’s site terms require every published output to disclose that AI made it (III.8(g)(iii)).

Best for

Teams calling an API at volume who want simple per-second pricing, or self-hosting the older Wan 2.2 open weights.

Not for

Video-to-video jobs on a tight budget: the API bills input video at the same per-second rate as output.

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Adobe Firefly

Firefly Standard lists $9.99 a month for up to 20 five-second videos, $0.50 each if every credit is used (Firefly plans).

Adobe calls outputs of its own Firefly models “safe for commercial use”. That line names Firefly models only, though the plans page also lists partner models such as Veo 3.1 and Kling.

Best for

Brands whose legal teams want Adobe’s statement that Firefly-model outputs are commercially safe, and enterprise buyers eligible for IP indemnification.

Not for

Buyers who assume that statement also covers partner models; as published, it names Adobe Firefly models only.

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Artlist

Artlist’s AI Starter lists $19.99 a month for 16,500 credits, and unlimited generations on select models start on AI Core billed yearly (pricing page). The page says each plan’s “License covers commercial use”. The model menu includes Seedance, Kling, Veo and Wan. Envato pairs a stock subscription with AI credits, and Artlist vs Envato compares the two licences.

Best for

Editors who license Artlist stock and want Veo, Kling, Seedance and Wan clips, with AI output under the terms and stock under the Artlist License.

Not for

Teams planning to automate generation: Artlist’s Unlimited is for human use only and its terms bar bots, scripts, scraping and account sharing on Unlimited plans (s.14, 14 October 2026).

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ElevenLabs

ElevenLabs, the voice company, sells Veo, Kling, Seedance and MiniMax clips on its voice credits. Starter covers up to 211 seconds of video on Fast and Lite models at 720p (video page). At Starter’s $6 a month (pricing), that is $0.028 per second of video if every credit is used on the cheapest model.

Its Prohibited Use Policy bars “Using our Services for commercial purposes on a free plan” (12). The ElevenCreative Terms say ElevenLabs’ IP indemnity “does not extend to any AI Model Provider or its models, to Output generated using them” (1.3), and Image & Video runs partly on those providers.

Best for

Teams paying ElevenLabs for voiceover or dubbing who want video clips, lip-sync and sound on one credit balance; commercial use starts at the $6 Starter.

Not for

Buyers who need IP cover for clips made with third-party video models: the ElevenCreative Terms (9 October 2026) s.1.3 say ElevenLabs’ IP indemnity does not extend to any AI Model Provider’s models or their output.

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FLORA

FLORA is a node canvas billed per seat. Starter at $18 a month includes the same sum in model usage each month, video models included, and the page promises you “See the dollar cost of every generation” (FLORA pricing). The free plan runs no video models.

FLORA’s terms (17 November 2025) say FLORA does not train on your data and does not “permit the provider of any Third-Party AI System” to do so.

Best for

Creative teams and agencies building repeatable image-to-video workflows who need terms that rule out training on their data.

Not for

Solo buyers who want a fixed number of videos a month: usage is metered in dollars per seat.

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Higgsfield

Higgsfield’s live pricing page showed prices only in a browser on 24 September 2026, so none is quoted here.

Higgsfield’s terms (23 October 2026, 4.4) put no limit on commercial use of outputs, and your rights in outputs you have exported survive cancelling. Where a third-party model’s own policy is stricter, that policy governs (8). Higgsfield for ads covers the models it resells and its “Unlimited” windows. Every tab, from Soul ID to Ad Multiplier, is in how to use Higgsfield AI.

Best for

One person in the web app who wants Kling, Veo and Seedance on one credit balance and pays for video in credits.

Not for

Anyone automating through MCP, CLI, Canvas or the Supercomputer agent (these always spend credits), or brands that cannot let inputs and outputs train Higgsfield’s models.

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invideo AI

invideo AI is a script-to-video agent that also resells Seedance and Veo. Plus at $60 a month gives 2,000 credits (invideo pricing). Seedance 2.5 at 1080p uses about 96 credits per 5 seconds: $2.88 a clip, if every credit is used. Starter ($20 a month) leaves out Seedance 2.5.

Its terms (12 August 2026) give a licence to commercialise outputs that “survives any cancellation” (4(h)), and invideo “may use your User Data to train” its models until you delete that data or close your account (4(f)).

Best for

Marketers who want a finished, edited video with stock, voice and generated shots in one tool, plus terms that rule out training on their data.

Not for

Buyers who need credit costs fixed for the plan’s term (invideo may change them at any time, without prior notice), or Seedance 2.5 on the $20 Starter plan, which excludes it.

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Krea

Krea’s Basic plan at $9 a month lists 20 Seedance 2.0 videos a month of 4 seconds at 480p with a video reference (Krea pricing): $0.45 a clip if every credit is used. Its commercial licence covers “marketing, products, and client work”; the free plan has none. In September 2026 krea.ai also served a version of the page without Basic, where paid plans started at Pro ($35 a month).

Krea’s Terms of Use, last updated 20 May 2024, reserve “the right to modify the terms of commercial use” at any time.

Best for

Running one brief through many video models on the Basic plan’s commercial licence.

Not for

Buyers who want standard Veo 3.1 on Basic: it starts at Pro (Basic lists Veo 3.1 Fast and Lite).

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Leonardo.Ai

Leonardo’s prices come from its pricing page, read in a browser. Its terms (19 January 2026, read in an archived copy) vest ownership of free-plan output in Leonardo (8.7). Paid users own what they make (8.3), and can keep it private.

Best for

Teams already making ad images in Leonardo who want to animate the same assets, on a paid plan with private mode on.

Not for

Free-plan users making ad work: the terms (January 2026 version, archived copy) give Leonardo ownership of free-plan outputs, and free generations are public.

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Magnific

Magnific is Freepik’s AI suite under a new name: freepik.com/pricing now redirects to magnific.com. Premium costs $20 a month or $14.50 a month billed yearly on its pricing page, read 14 November 2026. Free users get a licence “exclusively for personal and non-commercial purposes” (AI Products Terms, June 2026, section 7), and paid users own outputs made while their subscription is active.

Magnific AI for ads puts a dollar figure on a Kling or Veo clip for each plan.

Best for

Teams that want stock assets, many image and video models and an upscaler on an annual credit pool that does not reset monthly.

Not for

API users who expect the web app’s unlimited allowances to cover API calls: those always spend credits (API docs).

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OpenArt

OpenArt’s terms (30 July 2026, 4.1) allow commercial use only from the “Plus” level, a limit the Starter plan card does not mention.

OpenArt Starter lists $14 a month. Plus at $34 a month buys 12,000 credits, about 30 Seedance 2.0 videos at the page’s own estimate: $1.13 each, if every credit is used (OpenArt pricing).

Best for

Solo creators who need character and brand-kit consistency across models, on Plus or higher where commercial use is allowed.

Not for

Anyone planning to run ads from the $14 Starter plan: the terms limit Starter to non-commercial use.

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Pika

Pika’s menu now leads with Seedance 2.5, MiniMax H3 and Wan 3.0 beside its own Pika 2.5. Free and Starter ($10 a month) carry no commercial licence (Pika pricing). Creator ($35 a month) does, but the Acceptable Use Policy bars advertising “without our prior written authorization”, and neither document says whether the plan card counts as that: unclear.

Best for

Short clips from Seedance 2.5, MiniMax H3 or Wan 3.0 on Creator or above, for ads only once Pika authorises them in writing.

Not for

Anyone on Free or the $10 Starter plan who wants to run ads: neither includes a commercial licence.

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PromptWise

PromptWise (promptwise.com) sells Kling 3.0, Veo 3.1 and Seedance on one credit balance. Starter at $19 a month lists 36 Kling 3.0 videos, clip length unstated (PromptWise pricing): $0.53 each, if every credit is used. The card shows that price as 20 per cent off a struck-through $24.

Its terms (11 May 2026) say third-party model outputs “may be subject to” their providers’ commercial-use limitations (4.5). The IP indemnity excludes outputs from third-party models “where the third-party provider’s terms govern” (8.3(f)), and every video model it sells is a third party’s.

PromptWise lists common prompt errors, and the fix for each, in 5 AI prompt mistakes.

Best for

Buyers who want Kling, Veo, Seedance and Nano Banana on one balance from $19 a month, and price their clips inside the 7-day trial.

Not for

Teams that need per-model credit costs up front, IP cover for third-party model outputs, or face and voice features in Illinois or Texas.

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The same model costs different amounts in different shops

Per second, if every credit is used, Seedance 2.0 at 1080p costs 321 per cent more on Runway Standard ($15 a month) than on invideo Plus ($60 a month). That assumes Runway’s “Seedance 2.0 Pro” is the tier invideo sells. If it is not, the gap for that model is 66 per cent, invideo Plus against Luma Plus ($30 a month), on the same assumption.

Per month, volume decides. Runway Standard’s 625 credits cover under 16 seconds of that tier at 40 credits a second. On invideo Plus, 2,000 credits cover about 138 seconds at 14.4 credits a second (Runway pricing, invideo pricing).

Past 16 seconds a month, Standard runs out. Runway Pro at $35 a month buys 2,250 credits, about 56 seconds of that tier: $0.622 a second if every credit is used, still above invideo Plus (Runway pricing).

Credits per second come from each shop’s pricing page: invideo, Luma, Runway and Pika. List prices come from Google, Kling, Alibaba Cloud and MiniMax. Yearly billing lowers every subscription row.

Filmora sells Veo 3.1 inside its desktop editor at 450 credits a text-to-video clip. Its pages do not state the clip length, so the table has no per-second row for it. Its support FAQ restricts AI-generated video to non-commercial use (Filmora AI for ads).

A reseller can undercut the model’s maker. Luma Plus sells Kling 3.0 for 12.5 per cent less than Kling’s own API, if every credit is used. Pika Creator sells Wan 3.0 below Alibaba’s list price on the same assumption.

Luma’s terms leave resold models to their makers’ terms. Kling’s own terms bar commercial use without its written permission outside a membership (4.6), and whether that reaches a Luma subscriber is unclear. Pika Creator’s ad use is unclear.

Veo and MiniMax run the other way. Luma Plus charges 2.1 times Google’s API rate for what it sells as “Veo 3.1”, if every credit is used. Its MiniMax H3 costs 5 per cent more than MiniMax’s own API on the same assumption.

Subscription credits open a wider gap still. One 8-second Veo 3.1 Fast clip costs 10 Flow credits on Google AI Ultra at $99.99 a month, $0.10 if every monthly credit is used. The Gemini API charges $0.80 for that clip at 720p and $0.96 at 1080p.

Flow does not state the resolution of a generation (Flow credits). But Google’s terms leave ad use from its consumer plans unclear, and Google Cloud’s indemnity covers Veo only on paid use of its API.

Which entry plans forbid ads, and where do ads start?

Three paid entry plans bar ads in their own terms: Pika Starter, OpenArt Starter and LTX Studio Lite. Kling’s paid credit top-ups do too when bought without a membership, and Luma’s terms limit trial outputs to “internal evaluation and testing” (14).

OpenArt’s grant starts at Plus, so Starter keeps only the non-commercial use the clause before it allows. Pika’s line sits in its list of things you may not do.

Free plans rule out commercial use, ads included, in the terms of Hailuo, Magnific, PixVerse, Vidu and Dreamina, whose US terms cover every plan. Krea’s pricing page and ElevenLabs’ use policy say the same. Leonardo’s terms go further: free-plan output belongs to Leonardo (8.7).

Among prices read on live pricing pages, ads start lowest on ElevenLabs Starter at $6 a month, then Krea Basic at $9 a month. Runway also allows ads from its free plan, though “No watermarks” starts on Standard (Runway pricing).

Ad use stays unclear for Pika Creator and Fancy, Google’s and Grok’s consumer plans and several model APIs. Pika’s clauses, like every tool’s plans and APIs, are in AI commercial use by tool and plan.

Kling’s paid terms let members use output commercially (3.1.2), but its Terms of Service still require written consent for “communicating or facilitating any commercial advertisement” (3.1(e)).

Guides and data for AI video ads

Runway’s four plans and their checked dates sit in the AI ad tool price tracker, with every plan of the other tools here. Kling’s membership and top-up clauses sit in AI commercial use by tool and plan, beside the clauses of every other tool.

AI commercial generators separates tools that return a finished film from those that return clips.

Best AI tools for Meta ads sets Veo beside the tools that make avatar and static ads, and those that run the campaign.

For cutaway shots inside an ad, AI B-roll generators compares script-matched tools with single-shot models such as Kling and Veo. Video editors for UGC ads covers the cut itself, captions and B-roll included.

To learn the craft rather than pick a tool, AI Video Bootcamp’s course, phase by phase covers an 11-phase course on AI images, video and ads that runs on Skool. Selling a course of your own runs on Skool’s two plans and their fees.

Each maker has an alternatives page: Runway alternatives, Higgsfield alternatives, Kling alternatives and Veo alternatives.

For promo and explainer videos built from ready-made templates, see the Renderforest profile and Renderforest alternatives.

Kling vs Veo, Veo vs Runway, Seedance vs Veo, Kling vs Runway and Kling vs Seedance compare the main models pair by pair. Higgsfield vs Kling, Higgsfield vs Runway, Higgsfield vs OpenArt, Higgsfield vs Magnific, Higgsfield vs Google Veo, Higgsfield vs Artlist and Hailuo vs Kling compare the shops that resell them.

The price of a 5-second clip from open models such as MiniMax H3 and Wan on each API host is in Open source video model API prices. For prompts, see Veo prompts for ads, Seedance for AI UGC ads and Higgsfield prompts for ads.

Left out, and why

OpenAI closed the Sora app on 26 April 2026 (OpenAI Help Center, archived copy). Its deprecations page lists the Sora 2 models and the Videos API as shut down on 24 September 2026.

Higgsfield, ElevenLabs, Artlist and Dreamina still listed Sora 2 on 23 September. On 24 September, Krea’s pricing page still named Sora in its plan features, and invideo’s site footer still listed Sora 2.

What OpenAI says about your Sora clips, and where to make ad clips now: Sora 2 shut down.

Zeely makes avatar videos and static ads, then launches Meta campaigns. It sits with the AI product video generators.

Free AI video generators for ads lists the tiers that permit paid use.

Next on Higgsfield: text to video →