Guides
How-to pages, platform rules and cost guides.
AI UGC and avatars (2)
- Guide
AI UGC meaning: what is AI UGC?
AI UGC is ad video made or edited with AI to look like a customer or creator filmed it. Its two meanings, and vendor terms on passing it off as human.
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- Guide
AI UGC vs human UGC: what the evidence says
Public comparisons of AI and human UGC ads, graded on how each was run and by whom. Most come from sellers or a single account. Checked 24 September 2026.
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Rules and disclosure (4)
- Guide
Are AI UGC ads legal? FTC rules and likeness rights
The FTC's fake-testimonial rule reaches an AI actor who claims to have used the product, on our reading. That rule and US state and EU laws, quoted with dates.
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- Guide
Meta’s AI disclosure rules for Facebook and Instagram ads
Meta labels some AI-made Facebook and Instagram ads itself. It asks you to disclose AI only in political and social issue ads. Checked 24 September 2026.
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- Guide
TikTok’s AI-generated content label for ads
TikTok rejects or restricts AI-generated ads with no AIGC label or disclaimer. Its rules by case, quoted: Spark Ads, Symphony, C2PA. Checked 24 September 2026.
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- Guide
AI disclosure in advertising, platform by platform
Where a platform or a law asks you to disclose AI in an ad, each rule quoted with its date. Meta, TikTok, YouTube, New York, California and the EU.
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More guides (2)
- Guide
AI UGC price per ad, tool by tool
At list price, with plan credits used in full, a 30-second AI UGC video costs $0.10 (HeyGen Avatar III) to $4.00 across seven tools. Checked 24 September 2026.
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- Guide
A creative testing framework for Meta ads
AI makes ad variants cheap, but each still needs spend before its result means anything. A Meta creative testing framework with the budget maths shown.
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