Meta 素材測試該用廣告活動預算還是廣告組合預算

Advantage+ campaign budget

With Advantage+ campaign budget, you can set one overarching campaign budget that continuously distributes in real time to ad sets with the best opportunities.

Goals to consider: You have flexibility with how budget is spent across ad sets; You measure results at the campaign level; You want to simplify campaign setup and management; You value all ad sets the same.

Benefits: Better overall performance, increased delivery and automation.

Ad set budgets. Instead of setting a campaign budget, you can set budgets for individual ad sets. While Advantage+ campaign budget spends your overall budget over the course of your campaign, ad set budgets can be spent as soon as delivery opportunities become available for that ad set.

Goals to consider: You want to control the amount spent on each ad set; The value of your ad sets differs greatly and you’re unable to express the value through manual bidding; You have a large difference in audience size between your ad sets; You have mixed optimization goals or bid strategies.

Benefit: More control in delivery.

How to set up a creative test in Meta Ads Manager

In a creative test, you can compare up to 7 creative variants with delivery provided to new test ads. The test is set up in an existing campaign so that high-performing ads can continue to run after the test with delivery system learnings retained.

2. Select an existing campaign. Note: Creative testing is supported in campaigns using the Highest volume bid strategy only. To run a creative test, switch your bid strategy to Highest volume.

4. Choose the number of copies you’d like to make of this ad to create your test ads. You can create 2 to 7 copies.

5. Choose the amount of your existing campaign or ad set budget you’d like to spend across test ads. We suggest using no more than 20% of your existing budget to help reduce the potential of impacting your overall campaign performance during the test.

The following are considered significant edits: Any change to targeting; Any change to ad creative; Any change to optimization event; Adding a new ad to your ad set; Pausing your ad set for 7 days or longer (the ad set reenters the learning phase once you unpause the ad set); Changing bid strategy.

A change to any of the following areas may or may not be significant, depending on the magnitude of the change: Ad set spending limit amount; Bid control, cost per result goal or ROAS goal amount; Budget amount.

For example, if you increase your budget from $100 to $101, that isn’t likely to cause one or more ad sets to reenter the learning phase. However, if you change your budget from $100 to $1000, one or more ad sets may reenter the learning phase.