Google Ads adds a Translation menu that copies Search campaigns

The tool starts from a Search campaign written in US English and creates a separate campaign in one of 10 languages, among them Polish, German, French and two kinds each of Portuguese and Spanish, Google’s help page says; your original campaign stays as it was. Keywords and every text asset, from headlines to sitelinks, come out translated. Landing pages can switch language through a JavaScript snippet you add to your site, or you replace the links yourself. Text on an image is removed by the AI, and the translated wording runs beside it as separate text assets.

Two limits matter. A $100 budget stays $100 in the new campaign, whatever the currency, and advertisers verified for election ads cannot use the tool. Google’s page says Performance Max campaigns were due to join from September 2026.

Video is not on the list. On our Synthesia page, read 23 October 2026, dubbing an ad starts on the Starter plan at $29 a month, since videos made on the free Basic plan cannot be downloaded for ads.

The tool covers Search campaigns only, so a multilingual launch that also runs video ads still needs a separate dubbing step, which on Synthesia means the $29 Starter plan.