AI news · YouTube · creators
YouTube finds 61% of uploaders want AI to put them in videos
YouTube’s Culture & Trends team says 72% of people who post videos use AI on them, and most who post AI videos feature themselves.
People who post videos online already use AI on them, and many want it to put them in the picture. YouTube’s Culture & Trends team published a report called “Human Creativity and AI” on 20 October 2026, built on surveys run with the research firm NRG among people aged 14 to 44 who are active online, the YouTube blog says.
Putting yourself in the frame is the draw: 61 per cent of recent video posters told NRG they would like AI to do it. Of those who already post AI videos, more than two-thirds say they have featured in them, and 72 per cent of all posters say they use AI on videos or images. YouTube’s examples range from fans picturing themselves in cosplay to animated childhood photos.
The 61 per cent figure comes from a US survey of nearly 700 people who had posted a video in the previous 12 months, Social Media Today notes, and it warns that placing people into clips can also produce misleading depictions.
The tools behind such clips are cheap. A Veo 3.1 Fast clip of up to 8 seconds costs $0.40 on Google AI Pro, from our price sheet read 23 October 2026. YouTube asks uploaders whether a video contains realistic AI, as our YouTube disclosure guide explains.
A real person placed by AI into a realistic scene that never happened is the kind of AI YouTube asks uploaders to declare, so on YouTube each video in this trend comes with that disclosure question.
Sources
- YouTube Blog: Inside YouTube’s findings on generative video and personal creativity. Checked
- Social Media Today: YouTube shares data on how creators are using AI. Checked
Alexandre S.
Alexandre S. is a creative ad strategist and copywriter with ten years' experience in digital marketing across multiple channels.
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