Arcads vs MakeUGC

What each one publishes about cost

Neither pricing page lets you price one video: Arcads publishes credits per minute and no plan price, MakeUGC plan prices and no credits per video.

Arcads’ credits article (29 April 2026) charges 800 credits a minute per actor and says “Length is always rounded up”. Its one example bills 1 minute 45 as 2 minutes. If Arcads bills by the whole minute, Starter’s 8,000 credits make ten actor videos of any length up to a minute.

Arcads’ pricing page returned 404 on 2 October 2026, and its terms (7.1) say offer details “will be shown directly on the Platform”.

MakeUGC’s pricing page lists its plans (read 2 October 2026). Its FAQ says each generation costs credits “depending on the model, duration, and resolution”, with no figure. The API docs charge 100 credits per talking-actor video and do not say whether app plans bill the same.

Start up’s monthly card strikes through $89, a figure no plan charges (pricing page).

Arcads’ credit rules plan by plan: Arcads pricing. MakeUGC’s row in the price tracker.

Can you run a testimonial-style ad on either?

MakeUGC’s policy bars fabricated testimonials by name; Arcads’ terms bar “misleading or deceptive advertising” without naming testimonials.

MakeUGC’s Fair Use Policy (11 July 2025) describes the platform as making “brand stories, avatar-led testimonials, and promotional assets” (section 1). Section 7 reads: “Misuse of AI outputs to impersonate real people, fabricate testimonials, or make deceptive claims is strictly forbidden”.

MakeUGC’s terms bar “fraud, impersonation, deception, or misleading commercial practices” (5(b)). They also bar deploying output “in contexts where AI-disclosure is legally required but omitted” (5(f)).

Arcads’ terms bar “misleading or deceptive advertising” (13.3.1). The same clause bars any video that breaks “the rules of ads platforms” or requires “compulsory information (e.g. sponsored content)”.

The FTC rule on fake testimonials, 16 CFR 465.2, and how it reaches an AI actor: are AI UGC ads legal.

Do your ads keep running after you cancel?

On Arcads, yes: each video’s licence runs for the rights’ legal duration. On MakeUGC the documents disagree, so the answer is unclear.

Arcads’ terms grant each video’s licence “for the legal duration of the applicable intellectual property rights” (13.3.1). On a breach of that clause, “the license is no longer valid, and the Client shall not use the Videos”.

MakeUGC’s terms page serves three copies of the terms, read on 2 October 2026. Two say “You own all rights, title, and interest in and to any Output generated through the Services, including after your Subscription ends”. The third is headed “Ownership Conditioned on an Active Subscription”.

All three keep 7.3: “Termination does not affect your ownership rights to previously generated Output.” The Fair Use Policy says outputs “are licensed to users only if they have a valid and active paid subscription” (section 6). Neither document says which text wins.

Clause by clause: Arcads and MakeUGC in the AI commercial use matrix.

What happens if an actor withdraws?

Arcads can order every video with that actor deleted, at 100 euros a day of delay; MakeUGC’s documents set no rule for stock actors.

Arcads’ 13.3.2 says FRESHR (the company behind Arcads) “may ask the Client to delete any Videos from all supports where they are used, in the event of a withdrawal request made by the Creator”. The client then owes “a hundred (100) euros per day of delay” past FRESHR’s deadline.

A breach of an actor video’s conditions left unremedied 30 days after notice costs “a lump-sum indemnity of 500.000,00 euros (five hundred thousand euros) per breach” (13.3.2). The terms do not say whether that sum also reaches 13.3.1’s advertising bans.

MakeUGC’s Custom Avatar Policy requires every likeness in a custom avatar to be “fully licensed or owned by the User” (4a). None of MakeUGC’s documents names its stock AI creators in a withdrawal or paid-ad clause.

What happens when a trial ends or you cancel?

Both start paid: Arcads’ trial bills Starter after 72 hours, and MakeUGC’s one-dollar start renews at the plan price.

Arcads’ refund policy says that after the 3-day trial “your saved card was automatically charged for the Starter plan”, unless cancelled “before the 72 hours are up”. It refunds a period with zero credits used, if asked within 30 days.

Arcads AI Review: Is It Worth It in 2026?Modern Digital Empire

Each MakeUGC monthly card reads “Start for $1”, and the Pro card adds “Renews at $149” (pricing page). The trial policy states no length, and terms 6.3 say “Payments are non-refundable except where required by law”.

MakeUGC’s Refund Policy (4 September 2025) gives a full refund within three business days of buying or renewing if credits are not substantially consumed. With under half used, it refunds 50 per cent (3.1, 3.2).

Charges after cancelling lead MakeUGC’s complaints (17 of 29 sources: Trustpilot, Trustpilot). On Arcads, support is hard to reach once something goes wrong, refund requests included (16 of 64 sources: Trustpilot, Trustpilot).

Users rate Arcads’ actors and complain about its price

On Arcads, 64 public sources from April 2025 to September 2026:

• Stock actors pass as creator content in the feed, with tight lip sync (16 of 64 sources: Reddit, Trustpilot)
• The price is high for what a month buys (19 of 64 sources: Trustpilot, Reddit)
• Hands and physical products are the weak spot (4 of 64 sources: Reddit, Trustpilot)

On MakeUGC, 29 public sources from February 2025 to September 2026:

• Product-in-hand and talking-actor clips pass in a fast-scrolling feed (3 of 29 sources: Trustpilot, YouTube)
• Lip sync drifts and hands move oddly, so clips need a human check (5 of 29 sources: YouTube, YouTube)
• The trial’s credits are too few to judge the product before the full plan bills (3 of 29 sources: Trustpilot, Trustpilot)

MakeUGC AI Review - Is it Really Worth Using? (2026)How to Easy

More on each: the Arcads profile and the MakeUGC profile.

If neither fits

For a cost per ad you can work out before paying, Creatify Starter at $39 a month bills avatar video in 15-second blocks (pricing page). For cheap avatar minutes and 175+ languages, HeyGen Creator lists $29 a month (pricing page).

Every replacement by job: Arcads alternatives and MakeUGC alternatives. Head to head: HeyGen vs Arcads, Creatify vs Arcads, MakeUGC vs Creatify and HeyGen vs MakeUGC.