AI UGC price per ad, tool by tool
At list price, one 30-second AI UGC ad costs $0.10 on HeyGen’s Creator plan ($29 a month), if every credit is used. The same ad costs $4.00 on Captions’ Max plan ($24.99 a month).
Seven of the 19 AI UGC tools in our price data publish both a price and a rate per length of avatar video. These two figures are the two ends of that range, at list prices checked (the 40-times gap).
| Tool | 30 seconds at list price | Plan, monthly billing |
|---|---|---|
| HeyGen | $0.10 to $1.16 | Creator, $29 a month, 600 credits |
| JoggAI | $0.12 | Starter, $29 a month, 12,000 credits |
| D-ID | $0.97 | Pro, $29 a month, 15 minutes |
| Synthesia | $0.43 to $0.95 | Starter, $19 a month, 10 included minutes plus 1,250 credits |
| Argil | $2.00 to $2.25 | Pro, $50 a month, 2,000 credits |
| Creatify | $2.73 | Standard, $15 a month, 55 credits |
| Captions | $4.00 | Max, $24.99 a month, 500 credits |
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Why 30 seconds costs 40 times more on one tool than another
The 40-times gap comes before billing rounding and retries add to either end, and a plan’s monthly price explains little of it. HeyGen Creator, JoggAI Starter, D-ID Pro and Synthesia Starter all list $29 a month.
What that price buys differs 10 times over. HeyGen’s 600 credits make 150 minutes of Avatar III video a month. JoggAI’s 12,000 make about 120 by its Starter card, and D-ID Pro gives 15. Synthesia Starter gives up to about 22: 10 included minutes plus up to about 12 from 1,250 credits.
Within one tool, the avatar model sets the price. HeyGen’s help centre charges 4 credits a minute for Avatar III with a Video Look, its oldest model, and 48 for Avatar V, its newest. The same 600 credits shrink from 150 minutes to 12.5, and 30 seconds on Avatar V costs $1.16.
Leave Avatar III out and JoggAI’s Starter-card rate, $0.12 for 30 seconds if billed pro rata, is the table’s lowest. Captions’ figure is 33 times that, or 17 times JoggAI’s Free-card rate.
JoggAI and Argil each give two rates for the same video, so their rows are ranges. Synthesia’s is a range because it states no rate for an avatar on screen throughout. Argil’s docs also still list plans the live pricing page no longer sells.
| Tool | What sets the figure, and the ad-rights catch |
|---|---|
| HeyGen | Video Look credits a minute: 4 on Avatar III (the low end), 31 on Avatar IV ($0.75), 48 on Avatar V (the high end). Photo Looks bill 7 on III and 16 on IV. Pro rata: no rounding rule published |
| JoggAI | The Starter card implies 100 credits a minute (the low end), the Free card 200 (the high end). Pro rata: no rounding rule published |
| D-ID | Rounded up to 15-second blocks. The plan table lists an “AI watermark” on Pro, and terms section 4.2 says users shall not “remove, hide or minimize the Synthetic Mark” without “D-ID’s prior written approval” |
| Synthesia | About 100 credits a finished minute, “more if the avatar is on screen throughout”, at a rate it does not state. The low end counts Starter’s 10 included minutes plus up to about 12 from its credits, the high end the 10 included minutes alone. The Acceptable Use Policy prohibits a stock avatar in “promoted”, “boosted”, or “paid” advertising “on any social media platform or similar media, absent written express consent from Synthesia”; for a Custom Avatar, “only with appropriate consent from the individual”. Starter’s personal (custom) avatars: 3 in the comparison table, none on its card; the FAQ says personal avatars “are included with paid plans” |
| Argil | The docs’ worked example gives the low end, their rate table the high end. Terms 6.7.1 reserve the app for “the personal use of the User”, except via the API; whether that limits ads is unclear |
| Creatify | 5 credits per 15 seconds, rounded up |
| Captions | Prompt to Video at 16 credits per 6 seconds, a cost “Based On Average Use” with no rule for a part block. Basic, listed only in the help centre, gives the same figure. Asked about commercial use, Captions’ Prompt to Video FAQ (17 Aug 2026) says “You retain full rights to all videos created” and calls the AI actors “free from licensing restrictions”. An app-made ad with those actors still needs Mirage’s consent: the app terms bar “any commercial use of the Services including the Mirage Content except as authorized hereunder without our prior written consent” (3.1(xiv)) |
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Vendor guides quote ranges with no plan behind them. Sparkiz’s cost guide says AI UGC tools “generally run” $3 to $25 per finished video, then prices only its own plans.
Billing rounding: when a 15-second hook can bill as a minute
Arcads’ pricing article (read 31 October 2026) charges a talking actor 800 credits per video of up to 2 minutes on Arcads 1.0. Audio-Driven and OmniHuman 1.5 cost 800 credits per started minute, so a 15-second clip costs the same as a 60-second one and 1 minute 45 seconds costs 1,600.
Arcads shows prices only in its app.
A 5-second hook on Audio-Driven or OmniHuman 1.5 costs 800 credits, so Starter’s 8,000 cover 10 such hooks (allowance article). On Arcads 1.0 the same 10 hooks use the same 8,000. A 15-second hook on those two models bills four times its length. Creatify and D-ID bill a 16-second hook as 30 seconds.
| Tool and billing case | 15-second hook | 16-second hook | 31-second ad |
|---|---|---|---|
| Arcads Audio-Driven, OmniHuman 1.5 | 60 | 60 | 60 |
| Creatify | 15 | 30 | 45 |
| D-ID | 15 | 30 | 45 |
| Synthesia | 15 | 16 | 31 |
| HeyGen if pro rata | 15 | 16 | 31 |
| HeyGen if per minute | 60 | 60 | 60 |
| JoggAI if pro rata | 15 | 16 | 31 |
| JoggAI if per minute | 60 | 60 | 60 |
| Captions if pro rata | 15 | 16 | 31 |
| Captions if in whole 6-second blocks | 18 | 18 | 36 |
| Argil if pro rata | 15 | 16 | 31 |
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| Tool | Billing rule |
|---|---|
| Arcads | 800 credits per started minute (Audio-Driven, OmniHuman 1.5); 800 per video up to 2 minutes (Arcads 1.0) |
| Creatify | 15-second blocks, rounded up |
| D-ID | “rounded up to the nearest 15-second interval” |
| Synthesia | Charged for the seconds generated: edit three seconds and “you’re charged for three seconds” |
| HeyGen | No rounding rule published |
| JoggAI | No rounding rule published |
| Captions | 16 credits every 6 seconds; no rule for a part block |
| Argil | No rule stated; the docs’ example bills 30 seconds of video at 70 credits, under the 160-a-minute rate |
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On Audio-Driven or OmniHuman 1.5, ten 16-second hook variants show what that does to a test. On Arcads, they use 8,000 credits, all of Starter’s monthly allowance. Creatify bills 5 credits per 15 seconds, rounded up (credit usage article), so they use 100 credits, more than the 55 in Standard at $15 a month. Ten hooks cost what ten 30-second ads would.
The same ten hooks bill 300 seconds on D-ID Pro (pricing FAQ), $9.67 of the plan. They bill 160 seconds on Synthesia Starter (pricing page), $2.30 of the plan at most volume, $5.07 counting the 10 included minutes alone.
HeyGen’s help centre (17 September 2026) says credit use “may vary based on the feature, model, duration, or generation type selected”. It adds: “When available, HeyGen will show the credit cost in-product before you generate.” If HeyGen billed each started minute, 30 seconds would cost $0.19 on Avatar III and $2.32 on Avatar V.
JoggAI’s pricing page states no rule either: billed by the whole minute, its Starter-card 30 seconds would cost $0.24.
What retries and expiring credits add
No vendor publishes how many renders one usable 30-second ad takes.
Two vendors price a redo. Creatify charges 3 credits per 15 seconds for a revision (credit usage article). On Pro and higher it is free if the script, avatar and voice stay the same.
Synthesia’s credits FAQ charges only the seconds regenerated: “edit three seconds of an existing video and regenerate, and you’re charged for three seconds”.
The video platform invideo made four ads with its agent (write-up updated 15 July 2026) and used 49 of the 103 videos it generated. Its ads were cut from many short shots, unlike one-take avatar ads.
Unused credits are the second leak. D-ID, Synthesia, Nextify.ai, Maxfusion, Tagshop AI and Arcads’ two smaller plans void them at renewal; HeyGen, Creatify, JoggAI and Captions carry them forward, within limits.
| Tool | Unused credits at renewal |
|---|---|
| JoggAI Pricing FAQ, undated | “can roll over for up to three months” |
| HeyGen Help centre, 17 Sep 2026 | Roll over one cycle, “up to 60 days”; lost on a move to Free |
| Creatify Help centre FAQ, 20 Sep 2026 | “valid for two months” |
| Captions Help centre, 21 Sep 2026 | Roll over on Basic and above, capped at 3 times the monthly allowance; forfeited when the subscription ends |
| Argil Pricing page and docs, undated | Monthly credits “non-stacking”; pay-as-you-go credits “never expire” |
| D-ID Pricing FAQ, undated | “unused minutes become void” |
| Synthesia Pricing FAQ, undated | “reset each billing period” |
| Nextify.ai Pricing FAQ, undated | “unused subscription credits do not carry over to the next billing cycle” |
| Maxfusion Pricing FAQ, undated | “credits reset at each monthly renewal”, except a balance carried into an upgrade |
| Tagshop AI Terms of use, section 4, 15 Apr 2025 | “Unused Credits do not roll over”, unless a plan states otherwise |
| Arcads Help centre, 30 Jul 2026, Starter and Creator | “reset each cycle and do not roll over”; the account is blocked at the limit |
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A plan you do not fill costs more per video. Ten 30-second videos a month on D-ID Pro at $29 a month use 5 of its 15 minutes. The other 10 lapse, so each video costs $2.90, three times the table’s figure.
Tools that sell a video count instead of a length
Nextify.ai, CreateUGC, Maxfusion and Tagshop AI state on their pricing pages how many videos a plan makes. None says how long the counted video is. Divided by their stated counts, the entry plans give $0.58 to $5.80 per video, figures that cannot be set against the rows above.
| Tool | Plan price ÷ stated count | Plan, monthly billing, and the count its card states |
|---|---|---|
| Nextify.ai | $0.58 | Starter, $29 a month: “Up to 50 videos” |
| CreateUGC | $2.69 | Launch, $26.90 a month: about 10 a month, “varies by AI model” |
| Maxfusion | $4.95 | Starter, $99 a month: about 20 talking-actor videos |
| Tagshop AI | $5.80 | Starter, $29 a month: “Upto 5 videos” |
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“Up to” is a ceiling: Nextify says model, avatar, length and resolution all change the credits a video uses.
Wireflow’s pricing FAQ puts a typical mix at about 17 credits a second of video. That gives about 156 seconds a month on Starter at $36 a month, or $0.23 per second of video, if every credit is used. It names no model behind that mix and says the cost depends on the model and its settings.
How much does an AI UGC ad cost per video on your plan?
At list price, with every credit used, $0.10 to $4.00 for 30 seconds (HeyGen, Captions). On your plan, in four steps:
- Price per credit: the monthly price divided by the credits, minutes or seconds the plan gives.
- Credits per ad: the help centre’s rate times your ad length after rounding (15-second blocks, whole minutes or seconds).
- Share used: divide by the share of the month’s credits you spend before they lapse.
- Keep rate: divide by the share of renders you keep.
On D-ID Pro, a second costs $0.0322, and a 16-second hook bills 30 seconds, $0.97. Fifteen hooks a month bill 450 of its 900 seconds, half the plan, so each costs $1.93. If you keep one render in two, for example, each usable hook costs $3.87.
The cost per AI ad calculator runs these four steps, billing rounding included. It takes a tool and plan, an ad length, hook variants, the share of takes you keep and the credits you leave unused. Its HeyGen presets price Avatar IV, at 31 credits a minute.
The free AI UGC generators list shows what each free plan withholds.
AI UGC vs human UGC grades the public comparisons of the two and sizes a fair test in your own account.
AI UGC meaning quotes vendor terms on passing an AI actor’s video off as human-made.
The glossary of AI ad tool terms defines the terms this page uses.
More pages for MakeUGC users, sorted by job, in the MakeUGC hub
More pages for Creatify users, sorted by job, in the Creatify hub
Sources
- HeyGen: HeyGen pricing, Creator plan price and 600 credits a month. Checked
- HeyGen help centre: How to use credits on HeyGen, credits per minute by avatar model and Look; rollover on monthly and annual plans; no rounding rule. Checked
- JoggAI: JoggAI pricing, Starter card (144,000 credits about 1,440 minutes), Free card conversion, rollover FAQ; no rounding rule. Checked
- D-ID: D-ID Studio pricing, FAQ on 15-second rounding and unused minutes; the plan table lists an
AI watermark
on Pro and a personal-use licence on Lite. Checked - D-ID: D-ID Products Terms of Use (last updated July 2024), section 4.2, Synthetic and other marks, on removing the synthetic mark without written approval; 20.2, Lite plan
for non-commercial use only
. Checked - Synthesia: Synthesia pricing, Starter’s 1,250 credits (video up to ~12 min) on top of 10 included minutes a month; about 100 credits a finished minute, more with the avatar on screen throughout; edits charged for the seconds regenerated; no rollover; Starter’s personal avatars: 3 in the comparison table, none on its card,
included with paid plans
in the FAQ. Checked - Synthesia: Synthesia Acceptable Use Policy, last updated 23 February 2024; lists a stock avatar in
promoted
,boosted
, orpaid
social media advertising, absent written express consent from Synthesia, among its prohibitions, and a Custom Avatar only with the individual’s consent. Checked - Argil: Argil pricing, Pro plan price and 2,000 credits; monthly credits described as non-stacking. Checked
- Argil docs: Pay-as-you-go pricings, 160 credits a minute of video plus 20 of voice; a worked example bills 30 seconds of video at 70 credits; pay-as-you-go credits never expire. Checked
- Argil docs: Plans, lists Classic at 39 dollars, Pro at 149 and Scale at 499 a month, plans the live pricing page no longer sells. Checked
- Argil: Argil general terms and conditions (no date shown), 6.7.1, the Services
exclusively intended for the personal use of the User, except where access to the Services is via an API
; personal use not defined. Checked - Creatify: Creatify pricing. Checked
- Creatify help centre: Credit usage, billing and validity, 5 credits per 15 seconds rounded up; revisions 3 credits per 15 seconds, free on Pro and higher if unchanged. Checked
- Creatify help centre: FAQs, monthly credits valid for two months. Checked
- Mirage: Captions pricing, Max plan price and 500 credits; prices labelled as iOS plans. Checked
- Mirage: Understanding credits (Captions help), Prompt to Video 16 credits every 6 seconds, under Costs Based On Average Use, no rule for a part block; rollover cap and forfeiture; the Basic plan (200 credits); modified 21 September 2026. Checked
- Mirage: Prompt to Video (Captions help), FAQ on commercial use:
You retain full rights to all videos created
; AI actorscompletely virtual and free from licensing restrictions
; modified 17 August 2026. Checked - Mirage: Captions Terms and Conditions (effective 4 September 2025), 1.3 lists avatars among the app’s features; 3.1(xiv) bars commercial use of the Services, Mirage Content included, except as the terms authorise, without Mirage’s prior written consent. Checked
- Arcads help centre: How does Arcads pricing work, talking actors 800 credits per video up to 2 minutes (Arcads 1.0) or per started minute (Audio-Driven, OmniHuman 1.5); read 31 October 2026. Checked
- Arcads help centre: How to buy more credits, Starter 8,000 and Creator 16,000 credits a month, reset with no rollover, account blocked at the limit; updated 30 July 2026. Checked
- Nextify.ai: Nextify.ai pricing, Starter
up to 50 videos
; FAQ says unused subscription credits do not carry over. Checked - CreateUGC (AutoDS): CreateUGC pricing. Checked
- Maxfusion: Maxfusion pricing, Starter about 20 talking-actor videos; FAQ says credits reset at each monthly renewal. Checked
- Tagshop AI: Tagshop AI pricing, Starter card
Upto 5 videos
and 50 credits; figures load from the site’s price-plan catalogue. Checked - Tagshop AI: Tagshop AI terms of use, section 4, Credits and fair use, on unused credits. Checked
- Wireflow: Wireflow pricing. Checked
- invideo: How much does an AI UGC ad cost? (last updated 15 July 2026), a vendor’s account of its own four-ad production run. Checked
- Sparkiz: UGC ads cost in 2026, a vendor’s per-video range for AI UGC tools, 3 to 25 dollars, with no plan behind it. Checked
What changed on this page
- Synthesia Starter is now 19 dollars a month (was 29): the ten-hook figures are re-worked.
- Wireflow raised its prices on 20 October 2026: Starter is 36 dollars a month for 2,660 credits (was 24 for 1,600). At the FAQ’s typical 17 credits a second that is about 156 seconds of video (was 94); figures on this page follow.
- Wireflow’s pricing page no longer states seconds per plan (19 October 2026): its 94 seconds on Starter now come from the FAQ’s typical 17 credits a second. The figure did not change.
- Updated for the 16 October 2026 price changes (Creatify’s new plan line-up): figures on this page follow.
- Synthesia’s pricing page changed on 2 October 2026: Creator is renamed Pro, and Starter’s 1,250 credits (up to about 12 minutes) now sit on top of 10 included minutes a month. Its 30-second figure re-worked to a range, the minutes a 29-dollar plan buys, its billing rule, the ten-hook sum, the edit quote and its personal-avatar counts updated.
- Argil’s Pro plan now starts at 2,000 credits; its row updated from the 1 October 2026 price check. The cost per video did not change.
- Corrected: Arcads rounds length up with no stated step (was billed by the minute); its one rounding example rules out any step of 15 seconds or less. The method line no longer says every plan carries a commercial licence. Added Synthesia’s three counts of Starter’s personal avatars and Argil’s personal-use clause. Captions’ commercial-use FAQ now sits beside its app terms’ consent clause, read for app-made ads.
- Written. Plan prices first read on 23 September 2026 and re-read unchanged on 24 September 2026; credit rates, rounding, rollover and plan wording from the vendors’ live pages and help centres.
Alexandre S.
Alexandre S. is a creative ad strategist and copywriter with ten years' experience in digital marketing across multiple channels.
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