Synthesia pricing

What one Synthesia ad costs

At list price, a 30-second Synthesia ad costs from $0.31 on yearly Starter to $0.43 on monthly Starter, when the credits stretch as far as the plan card says (pricing page).

Every plan includes 10 minutes of video or dubbing a month, and paid plans add credits on top. Synthesia’s compare table calls its figure “the most extra video those credits can make”.

Its credits FAQ says a finished minute “uses about 100 credits, more if the avatar is on screen throughout”, and states no rate for that case. A talking-avatar ad can therefore use more credits than the card’s minutes suggest.

Counting monthly Starter’s 10 included minutes alone, a 30-second ad costs $0.95: the top of the range if avatar footage uses the credits faster than the card assumes.

Pro sells more credits at a lower rate per credit: 12,000, 24,000, 36,000 or 48,000 credits a month cost $176, $347, $514 and $676 a month on the Pro card.

Synthesia charges an edit for its new footage only: “edit three seconds of an existing video and regenerate, and you’re charged for three seconds”, its credits FAQ says. So a new 5-second hook on a finished ad costs about $0.07 of monthly Starter at list price (pricing page).

Which plan allows paid social ads?

Starter, Pro and Enterprise, through a personal avatar. Synthesia’s Acceptable Use Policy bars stock avatars from paid social ads without its written consent. Without that consent, an ad needs a personal avatar (a custom avatar, in the policy’s words) of someone who agreed. Basic includes no personal avatar and no downloads.

The policy, last updated 23 February 2024, lists this under “Categories of Prohibitions”, in “Campaigns, Communications & Abuse of the Public Interest”:

Incorporating a Stock Avatar in content for “promoted”, “boosted”, or “paid” advertising on any social media platform or similar media, absent written express consent from Synthesia

For a custom avatar, the same clause goes on, “you may do so only with appropriate consent from the individual.” The pricing page calls a personal avatar “your own custom AI avatar (your digital twin)”, so a personal avatar is a custom avatar under the policy.

A testimonial-style ad narrows the stock route further. The policy’s “Synthesia Content & Abuse of Third Party Rights” section bars “Using a Stock Avatar in a manner that is meant to, or is reasonably likely to, make viewers think the real-life actor personally holds, endorses, or actually has your stated opinions, characteristics or conditions”.

The same clause sets two exceptions: “in the case of Stock Avatars, you may do so only on enterprise Service plans and in the case of a Custom Avatar, you may do so only with appropriate consent from the individual.”

No plan lifts the paid-ad bar by itself. A stock avatar in a paid ad needs Synthesia’s written consent on any plan, Enterprise included, and can vouch for your product only on Enterprise.

Synthesia’s help centre (updated 22 July 2026) goes further: stock avatars “Cannot Be Used to Represent Specific Individuals or Brands”. It suggests a personal or Studio avatar for “expert, branded, or opinion-based content” (help article). A Studio avatar is a paid add-on, for yearly plans only.

So a stock avatar ad that names your brand risks rejection on any plan.

Some ads are out on every Synthesia plan. The policy’s “Adult Content & Abuse of Minors” section bars “Using the Services to promote or advertise age restricted goods, services or venues, including alcohol, tobacco, vaping products, psychoactive substances, firearms, gambling, sex toys, escort services and dating services”, and names no plan or consent that lifts it.

Synthesia’s help centre (updated 22 July 2026) says “Age-restricted content, including internal sales, packaging, distribution, logistics, education, or liability content, is treated as restricted content and requires a Personal or Studio avatar” (help article). Its examples are internal, and the policy’s bar on promoting those goods still covers ads.

Does monthly Starter include a personal avatar?

Yes, by the compare plans table and the FAQ. The table lists 3 personal avatars on Starter, and the FAQ says “Personal avatars are included with paid plans and custom volume on Enterprise.” The Starter card itself lists none.

Synthesia’s help article on personal avatars (updated 22 July 2026) lists “Starter: 3 free avatars” and “Creator: 5 free avatars” under “Avatar Allowances by Plan”; Creator is the plan the pricing page now calls Pro (personal avatar article).

The FAQ puts a switch to yearly billing in Settings, under Plan & billing, as a self-serve change.

Is Synthesia free, and is there a free trial?

Yes: Synthesia Basic is free with no card but cannot download an ad, and only yearly cards offer a trial. Basic gives 10 minutes of video or dubbing, 3 survey responses and 500 credits a month. It offers “9 AI avatars” and no personal avatar, and its videos “carry a Synthesia watermark” (pricing page). Downloads and logo removal start on Starter.

The yearly Starter and Pro cards carry a “Try for FREE” button. The pricing page does not say how long that trial lasts or what it bills at the end.

Costs the plan card leaves out

• Unused Synthesia minutes lapse: the monthly allowance and the plan’s extra credits “reset each billing period”, the FAQ says. On yearly plans “the year’s credits are available upfront”. Past the limit, you buy extra credits or move to a plan with more.
• A second Synthesia editor means Enterprise, the only plan listing “Custom # of editors & guests”. The others list 1 editor (Starter adds 3 guests, Pro 5).
• Dubbing draws on the same credits as video. Starter’s 1,250 credits a month make up to 16 minutes of dubbing, on top of the 10 included minutes. The credits FAQ prices a dubbed minute at 80 credits with lip sync and 40 without.
• Customised avatar scenes cost 230 credits per b-roll asset with action, 18 per cent of monthly Starter’s 1,250 credits (pricing page).
• A Studio Express-1 avatar is a paid add-on at $1,000 a year, the compare plans table says. It is “for annual plan users only” and “can take up to 10 days to process”. Annual plan users can buy more personal avatars at $240 a year ex-VAT through Support (personal avatar article).
• Synthesia lists no separate API video price. The compare plans table gives API use as “Up to 360 minutes of video / year, deducted from the plan’s usage limits”, and Enterprise includes 360 minutes a year, with more “available as a paid add-on”.

Cancelling and refunds

Synthesia’s pricing FAQ answers “Can I cancel Synthesia at any time?” with “Yes. Simply go to your account settings in Synthesia and cancel your plan.” The Customer Terms (effective 20 July 2026) cover money already paid: “Payment obligations are non-cancelable and, except as expressly stated in the Contract, fees paid are non-refundable” (Payment Terms).

Under that clause, cancelling a yearly Synthesia plan refunds none of the year paid: $168 on yearly Starter. Synthesia’s refund article (updated 17 July 2026) says the same of a plan that renewed before it was cancelled: purchases are “non-cancelable and non-refundable, even if the subscription wasn’t used” (refund article).

The terms name two cases that refund “any prepaid fees covering the remainder of the term”, both when you end the contract. In one, Synthesia materially breached it and did not cure the breach within 30 days of your notice (Termination for Cause, Effect of Termination). In the other, Synthesia assigned it in breach of the Assignment section.

“Unless an Order Form says something different”, the terms renew every plan “for additional periods equal to one (1) year or the preceding term, whichever is shorter”, with per-unit pricing “the same as it was during the immediately prior term” (Auto-Renewal).

Under the terms, either side can stop a renewal with notice “at least thirty (30) days before the end of a subscription term” (Auto-Renewal). Synthesia’s help centre (updated 10 September 2026) says “To stop a renewal, cancel from Billing before your renewal date” (billing article). Neither page says how the two fit.

If a cancellation inside the last 30 days does not stop the renewal, that is another year billed.

Ending a Synthesia plan ends access to your videos. Once the billing period ends, “you lose access to Synthesia and all videos in your account”, the billing article says, so export finished ads first. The terms add that “Avatars cannot be exported” (Data Portability and Deletion).

Price history

Work out your own cost

For any Synthesia ad length, divide the plan’s bill by its seconds and multiply by the length. A 15-second hook on monthly Starter at $19 a month comes to $0.22 at the most video the card states, or $0.48 on the 10 included minutes alone (pricing page).

Monthly Starter’s 22 minutes at most make 88 hooks of 15 seconds or 44 ads of 30 seconds, before any re-render.

Monthly Pro’s 10 included minutes and up to 60 more make about three times as many. The cost per AI ad calculator opens on a 15-second Starter hook and runs the sum with your own volume.

Where to compare Synthesia’s cost

The Synthesia profile covers its terms beyond price, and its row in the price tracker sits beside other tools’ list prices. HeyGen pricing, Creatify pricing and the AI UGC cost guide work out the same 30-second cost for other tools.

HeyGen vs Synthesia for ads prices a 30-second ad on Synthesia Starter against HeyGen Creator, avatar model by model.

Tools that cost less or carry looser ad terms are in Synthesia alternatives for ads.