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Cuttable raises A$20 million to pick the next ad to make

The Australian-founded ad-creative start-up relaunched its platform to read back Meta results and suggest the next ads, with Airtree leading the round.

By Alexandre S. , 01:30 UTC

Cuttable, an Australian-founded start-up that makes ads for online shops with AI, has raised an A$20 million Series A. Airtree led the round, and the seed investors Square Peg, Rampersand and Glitch Capital joined it, Startup Daily reported on 22 October 2026. Cuttable’s press release of 23 October paired the money with a relaunch of its software.

Retro-futurist illustration: a striped sunset over a grid horizon under a starry sky, with stacked coins standing on the horizon.
Drawn by adtestbench from “Sam Kroonenburg's adtech, Cuttable, adds $20m million Series A”,

Cuttable now pulls results such as return on ad spend and click-through rate back from Meta, so each new brief builds on past ads, the company says. A shop’s brand kit comes from its website and social accounts, and a plain-English brief turns into editable ads published to Meta Ads Manager. A person still approves every ad before it runs, Startup Daily notes, and the US now brings in 40 per cent of Cuttable’s revenue.

Cuttable’s own data, from more than 280,000 ads, finds about one ad in 42 that clearly lifts sales, and 1 per cent of ads brought in half the revenue credited to ads, Startup Daily reports.

Volume is cheap on the tools we track. On our sheet of AI ad generators, read 23 October 2026, AdCreative.ai’s Starter plan works out at $1.95 per downloaded creative for 20 credits a month, and a 30-second avatar video on Creatify’s Standard plan at $2.73.

At about 42 ads for each one that clearly lifts sales, one such search runs past the 20 monthly credits on AdCreative.ai’s Starter plan and fits its 50-credit tier at $89 a month, about $1.78 a creative.