AI news · Meta
Meta gives small businesses a Muse agent with ad account access
Muse for Small Business connects Meta’s agent to ad accounts, Instagram insights and tools such as Shopify, Canva and Stripe.
Meta launched Muse for Small Business on Tuesday 29 September 2026. The new version of its Muse agent plugs into a firm’s Meta ad accounts, Facebook pages and Instagram professional insights, TechCrunch reports. Meta says it picks up a firm’s products, tone of voice and most common customer questions.
Connectors reach outside Meta’s apps too: Shopify, Stripe, Canva, Figma, Slack, Asana, Notion, Zoom and QuickBooks are on the list. Owners can ask Muse to plan a promotion or review a marketing plan. It can also look for savings in the accounts and draft replies to customers, Social Media Today reports. Meta says the owner has to sign off first.
The tier is free to start. Paid plans lift the usage cap. It arrives a day after Meta announced its Enterprise Platform for larger customers, led by former MongoDB chief executive CJ Desai.
Muse itself launched in the US and Canada on 8 September and passed an estimated 3.4 million downloads within three weeks.
For advertisers, an agent with access to Meta ad accounts is now one prompt away from a campaign. The owner’s approval is the brake.
Earlier on this story: Meta’s Muse passes 3.4 million downloads as a youth group objects
Sources
- TechCrunch: Meta is expanding its AI agent Muse to small businesses. Checked
- Social Media Today: Meta launches Muse AI for SMBs. Checked
Alexander Bleu
Alexander Bleu is a creative strategist and copywriter with ten years in content and SEO. He writes and edits short-form ads, works in English and French, and reads the pricing and terms pages behind every tool on this site before anything is written about it.
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