Muse instructions tell Meta’s agent to profile a user’s circle

The profiles cover family, partners, friends, colleagues, collaborators and people the user follows. Their sections run from facts and history to the relationship, shared interests, open threads and ways to strengthen the tie, and birthdays and anniversaries are among the details kept. Muse is told to record only what it has evidence for, and to leave a page blank before making anything up.

Meta told Wired that an agent needs context about its user and the people around them, drawn from public information and what users choose to share. Each user’s data sits in a dedicated virtual machine, and users can clear what it remembers or unplug connected services. Social Media Today notes that Muse passed 5 million downloads last week and that advertising brings in 97% of Meta’s revenue.

For marketers, the instructions show what a consumer agent is told to record about a buyer’s circle. Social Media Today raises ad targeting as the open question, and neither Meta’s statement nor the instructions address it.