New Performance Max campaigns pull images from your site

With image extraction on, Google takes pictures from the pages your ads link to and uses them in the ads; Google asks advertisers to confirm they hold the rights to every image on those pages. Today the account switch rules: turn dynamic images off for the account, and a new campaign with no setting of its own stays off. For campaigns created from 4 December, that account switch no longer decides; each one needs its own opt-out, PPC Land reports.

The rule covers the Google Ads interface, Google Ads Editor and the API alike, so agencies whose software builds campaigns automatically have to send that opt-out in every new campaign themselves.

It arrives in the same week as Meta’s new terms on AI ad edits. Our guide to AI ad disclosure rules sets out what each platform asks you to label when AI shapes an ad.

From 4 December an account-wide off stops protecting you: a campaign your agency’s software creates takes pictures from your landing pages unless that software sends the opt-out.