AI news · News Australia · Black Friday
News Australia shapes its Black Friday push around AI search
The publisher’s shopping section courts chatbot citations, after YouGov found 60% of Australian Black Friday shoppers plan to use AI to choose what to buy.
The publisher behind news.com.au and The Daily Telegraph is writing its Black Friday deal coverage for chatbots as well as readers. News Australia launched a month-long Black Friday and Cyber Monday campaign led by news.com.au Checkout, its shopping section, Mumbrella reported on Monday 9 November 2026. YouGov research from October found 60% of Black Friday and Cyber Monday shoppers plan to use AI to guide what they buy. News Australia says it built its shopping content to be found across AI platforms, and it cites Semrush data from September that ranks it the most-cited commercial Australian publisher on ChatGPT. Its eCommerce general manager, Sophie Miura, called it “Australia’s first truly AI-shaped Black Friday”, B&T reports.
Merchant prices in its digital catalogues refresh four times a day, readers can set reminders in their phone wallet with one tap, and editors front shoppable videos on social platforms. Eleven state and community papers, among them the Herald Sun and The Courier-Mail, run 10 consecutive days of wraps (ad covers wrapped round the paper). The push then feeds into a Travel Tuesday campaign on 1 December.
Our Black Friday guide to AI marketing tools, checked 6 November, found none of eight AI marketing tools showing a dated Black Friday 2026 deal.
A chatbot that cites a deal page repeats the price it last read, so a catalogue updated four times a day keeps that price closer to the one at checkout.
Sources
- Mumbrella: News Australia launches AI-driven Black Friday campaign. Checked
- B&T: News Australia Turns To AI In New Black Friday Campaign. Checked
Alexandre S.
Alexandre S. is a creative ad strategist and copywriter with ten years' experience in digital marketing across multiple channels.
More AI news from
- Elvis and Eminem rights holders sue Suno over AI soundalikes
- Tripadvisor now spends 48.8% of its revenue on marketing
- Claude reads your bank accounts in a new Personal Finance hub
- Google AI Mode adds booking links for plumbers and cleaners
- Meta’s Muse agent now takes voice and video calls in the US
- ElevenLabs lets ElevenMusic users publish songs to SoundCloud
- Google brings channel definitions to Search and Shopping in 2027
- Best coding agent fully finishes only 26.4% of real user requests
- DeepSeek Harness reaches 1.54 million daily users on its API