Rox raises $100 million for AI agents that prepare sales outreach

The aim is less admin for salespeople: Rox’s agents pick which accounts deserve a call first, look into each one and write a first draft of the outreach. They also manage deals, book meetings and qualify leads, working from each customer’s own data warehouse, Pulse 2.0 reports. Rox says its annual recurring revenue grew more than tenfold in its first year on the market, that it recently halved the price of its outbound prospecting, and that its own sales run on Rox alone.

The pitch is aimed at Salesforce, which took $41.5 billion in revenue in its 2026 financial year. Rox names Ramp, MongoDB and Groq among its customers and wants five times as many US staff in sales, marketing and commercial roles next year, Fortune adds. Neither report gives Rox’s prices.

The tools small teams use for the same outreach publish theirs. On our price sheet, checked on 11 November, Smartlead starts at $39 a month for 6,000 sends, Instantly at $47 for 5,000 emails and lemlist at $69, while Apollo’s free plan gives 75 credits a seat. Our AI cold email tools guide compares them.

Rox says it built the product for the world’s 2,000 largest companies and runs it on each client’s data warehouse, so a team without a warehouse sits outside its design, and the $39 to $69 sending tools on our sheet remain the tier that fits it.