OpenAI opens a free Business Hub and brand agents in ChatGPT
Companies can claim a verified profile, see mentions and clicks, and in the US publish an agent that answers shoppers. OpenAI sells a paid version of the same agent as an ad.
AI news, 11 November 2026
The 10 AI stories of the day, each told in about 200 words with its sources linked.
Published 03:50 UTC, 10 stories
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OpenAI · ChatGPT -
Adobe · FireflyAdobe lets outside AI agents edit Photoshop and Premiere files
At its Max conference Adobe previewed a local connection for Gemini, Claude and ChatGPT, agents that run social posts in the background, and a chat-led planner for campaign teams.
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Anthropic · IPOAnthropic sets its IPO range at $70 to $78 a share
The Claude maker could raise up to $64.4 billion on the Nasdaq, while seven suppliers including Google and Nvidia buy $26 billion of shares alongside.
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Google · GeminiGemini 4 Carbon reaches paid developers and AI Mode for Ultra
Two weeks after a security-only release, the model Google calls its strongest is open to paying API users and answers AI Ultra subscribers in Search, at an introductory price until late November.
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Anthropic · ClaudeClaude joins video calls and builds spreadsheets for teams
Anthropic’s new Meetings, Sheets and Whiteboards tools aim at office workers beyond coders. Sheets and Whiteboards come with every paid plan; Meetings needs a Team or Enterprise plan.
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OpenAI · ChatGPT adsChatGPT starts showing ads while it draws your image
The visual format OpenAI announced in October has appeared for users: a labelled ad fills the wait while an image renders, then disappears once the picture is ready.
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TikTok · SymphonyTikTok sells Seedance tokens to advertisers beyond North America
Brands outside North America can buy BytePlus tokens to make 30-second Seedance 2.5 video ads inside Symphony, and a new Symphony API brings the tools into their own software.
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Supermetrics · ClaudeSupermetrics adds ChatGPT Ads to its chat-approved campaign edits
The data company’s new product lets marketers approve campaign changes from an AI chat across seven ad platforms, with budget limits and a log of every change.
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Priceline · SnapchatPriceline brings its Penny travel agent into Snapchat chat ads
Snapchat users get a message from Priceline and can plan a trip with its AI agent there, with dates and plans carried over when they move to Priceline to book.
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eBay · Meta MuseMeta’s Muse agent loses access to eBay, The Verge finds
A shopping digest built by Meta’s AI agent lost its eBay results last weekend, The Verge found. eBay says it limits agent access in some cases and is talking to possible partners.
