AI news · Supermetrics · Claude
Supermetrics adds ChatGPT Ads to its chat-approved campaign edits
The data company’s new product lets marketers approve campaign changes from an AI chat across seven ad platforms, with budget limits and a log of every change.
A week after letting Claude draft campaigns on six ad platforms, Supermetrics has turned the idea into a product. Campaign Management, launched on Tuesday 10 November 2026, lets marketers spot a problem in their performance data and approve the fix from inside an AI chat, B&T reports. ChatGPT Ads is one of the seven platforms it works with, alongside Snapchat, TikTok, LinkedIn, Microsoft Advertising, Meta and Google.
Before the AI changes anything, teams can cap budgets, decide who may act and require sign-off, and each change goes into a log, according to the company’s release. Anssi Rusi, the chief executive, says it is built for teams already analysing their numbers in tools like Claude, who want to make the change in the same conversation.
One early user is named in the release. Premier Cru Solutions, a winery marketing agency with six staff, puts its time saving at about 30% across Campaign Management and Supermetrics for Claude. The agency puts one Google Search rebuild at two hours against an estimate of 14, before final tuning. TikTok, Microsoft Advertising and Snapchat each supplied a supporting quote; TikTok’s points to its MCP server, a connector that lets AI tools work with its ads.
On our price sheet, checked on 10 November, Claude Pro costs $20 a month and a Team seat $25. Our media buyer tools page compares AI tools for research, reporting and launches by job and price.
ChatGPT Ads now sits in the same approve-from-chat flow as Google and Meta, but neither the release nor B&T says which campaign actions it supports there.
Earlier on this story: Supermetrics lets Claude draft campaigns on six ad platforms
Sources
Alexandre S.
Alexandre S. is a creative ad strategist and copywriter with ten years' experience in digital marketing across multiple channels.
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