Disney and Adobe build custom Firefly models for Disney’s worlds

The models come from Adobe Firefly Foundry, Adobe’s service for training a company’s own version of Firefly. Adobe says they will produce work that is safe for commercial use and ready for production, drawing on what they learn about Disney’s visual styles, settings and the traits of its characters. ESPN content, the cruise line and the theme parks also get new Adobe tools before other customers.

Firefly is already in use at Disney, where the Imagineering research team works with it when developing theme parks. ESPN’s innovation group joins the deal to find new uses for its archive and new ways to reach sports fans, The Decoder writes. Disney is preparing to cut thousands of jobs, according to a Bloomberg report from last week that The Verge cites.

Our price sheet, checked on 10 November, lists public Firefly plans from $9.99 to $199.99 a month. Our rights rows, checked on 24 October, split what those plans make in two: Adobe calls the output of its own Firefly models safe for commercial use, while partner models such as Veo 3.1 Fast and Kling 3.0, which the $199.99 Premium plan includes without limit, fall under Adobe’s terms for third-party services, which leave the partner’s terms to you.

Adobe says Disney’s custom models, trained on Disney’s own material, will produce commercially safe output. A brand on a public Firefly plan gets that promise only while it stays on Adobe’s own models.