Google Ads shows a beta Asset activity page with AI headline tips

The page sits in the Assets menu and shows cards that refresh each week, and you can filter them by industry trends, competitor performance, asset diversity, asset performance and other categories. In Higman’s screenshot, one card pointed to headlines with a higher click-through rate (the share of people who see an ad and click it), another suggested new headline themes, and a third reported a rise in searches for legal advice. The page also warns that its AI-made information can be inaccurate.

When Search Engine Journal checked on 9 November, Google had no help page or announcement explaining who gets the page or how its cards are made. Because several assets appear together in one ad, Google’s guidance for its existing asset reports treats per-asset click-through rate, cost per click, cost per action and return on ad spend as rough pointers only.

On our price sheet, checked on 10 November, Anyword’s Starter plan costs $49 a month for 50 copy performance predictions a month, or $39 a month on yearly billing with 100.

Google’s cards sit inside the Ads account, while Anyword charges $49 a month for 50 predictions; but the Asset performance card in Higman’s screenshot leads with click-through rate, the asset-level figure Google’s own guidance calls directional only, and Google has not said how the cards reach their findings.