Quantcast sees barely any AI-made ads uploaded to its platform

Quantcast uses AI on the checking side instead. Its Creative Grade by Q tool hands back a letter from A to F about 30 minutes after a brand uploads a display or video ad that Quantcast hosts, its help centre says, marking five areas including the logo and the call to action. Leaving out the call to action earns an automatic F.

Zimmerman told B&T that when customers’ campaigns underperformed, the cause was usually the set-up or the creative, and that ads work when they move people. B&T also cites a March study it commissioned from Ideally, in which most Australians could not tell AI ads from human-made ones.

Licence terms leave most of the door open. Of the 96 AI tools whose terms we rated for paid ads, 21 allow it outright on at least one plan and 54 allow it with conditions, while 21 leave it unclear (rows checked 24 September to 12 November 2026, our rights data).

For an advertiser weighing AI creative, licence terms are rarely the obstacle: 75 of the 96 tools we rated allow paid ads, outright or with conditions.