AI news · Grok Imagine · AI video
SpaceX cuts about 60 jobs from Grok Imagine, The Information says
The report says only a handful of staff remain on the Grok image and video tool as SpaceX’s AI group puts coding tools and its Grok Bot agent first.
Grok Imagine, the image and video generator inside Elon Musk’s Grok, has lost most of its team, The Information reported on Friday 13 November 2026. Only a handful of staff remain to keep it running after SpaceX’s AI group let about 60 people go in the past week, the report says. The full report is paywalled; its published summary, quoted by FourWeekMBA, says the tool remains available to users, and SpaceX has not commented, MLQ reports.
In a post on X, The Information tied the cuts to Chinese rivals moving ahead in AI video, with SpaceX’s group turning its effort to coding tools and agents. Grok Bot, an agent launched on 11 August, accounts for 12 of the 25 posts on x.ai/news since its last Imagine post on 7 August, by FourWeekMBA’s count.
SpaceX acquired xAI on 2 February 2026, FourWeekMBA notes. Every outlet that followed cites The Information, MLQ notes, and none adds sources of its own.
On our sheet, Grok Imagine Video 1.5 costs $0.08 a second at 480p, $0.14 at 720p and $0.25 at 1080p on xAI’s API, against $0.168 a second for Kling 3.0 with native audio at 1080p on Kuaishou’s API (both checked 9 November 2026, our prices).
At 1080p on the two APIs, Kling 3.0 costs $0.082 a second less than Grok Imagine on our sheet, about 82 cents saved on a 10-second clip.
Sources
- FourWeekMBA: SpaceX AI cuts about 60 on Grok Imagine, shifts to coding. Checked
- MLQ: SpaceX’s AI unit cuts about 60 jobs from the Grok Imagine video team. Checked
Alexandre S.
Alexandre S. is a creative ad strategist and copywriter with ten years' experience in digital marketing across multiple channels.
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