Best AI tools for media buyers
Verdict on AI tools for media buyers
Start with a general assistant for account data, then add one specialist for the job that is stuck. In r/PPC’s 460 AI posts, ChatGPT is named in 119 and Claude in 64. Specialist prices step with spend, seats or brands. Prices read .
For finding competitors’ ads to learn from, at a flat price: 
Foreplay
Plans step by users and brands tracked, never by ad spend; 13 of 37 user reports praise its weekly competitor tracking.
For reading which of your own creatives work: 
Motion (motionapp.com)
AI tags group Meta ads by hook, format and angle (23 of 104 user reports praise them). Starter covers up to 50k dollars of spend.
For making ad variants in volume, with a launcher: 
Creatify
Product URL to many video variants, and its pricing table lists an Ad Launcher for Meta, TikTok and AppLovin.
For asking questions of account data, on a free plan: 
Claude
Claude Free reads uploaded exports and takes one custom connector; 8 of 44 user reports describe account audits and test plans.
For pricing that scales with declared ad spend: 
Madgicx
The price rises in steps with the monthly spend you declare, to the 20k to 30k dollars band. Above it, the app quotes.
| Tool | Monthly from (USD) | Free trial | What it does | Official site |
|---|---|---|---|---|
 AdCreative.ai | $39 | 7 days with 10 credits, per the homepage (7 day free trial. Cancel anytime.); the subscriber terms (19 December 2025) do not mention a trial. | Generates static ad banners, ad copy and product shots from a brand kit, with a predicted performance score. | Visit AdCreative.ai |
 AdSpy | $149 | Not published | Searchable database of Facebook and Instagram ads, filterable by text, URL, comments, affiliate offer and demographics. | Visit AdSpy |
 Atria | $159 | Free plan, no trial listed | Ad library plus own-account creative analytics, with an AI strategist that writes concepts, scripts, copy and images. | Visit Atria |
 ChatGPT (GPT Image) | Unverified | Free plan, no trial listed | OpenAI’s assistant; generates and edits images with GPT Image models and writes ad copy in the same chat. | Visit ChatGPT |
| Claude | $20 | Free plan, no trial listed | Anthropic’s AI assistant: writes ad copy, hooks and scripts and analyses ad data you upload; no image generation. | Visit Claude |
 Creatify | $39 | Free plan, no trial listed | Avatar and product video ads from a URL or script, with batch variants, an ad launcher and a competitor ad tracker. | Visit Creatify |
 Foreplay | $59 | 7-day free trial on Basic, Workflow and Agency; you enter a credit card and are subscribed automatically unless you cancel before it ends (pricing FAQ and terms) | Ad swipe file and research tool: save ads from ad libraries, search an ad database, track competitors, write briefs. | Visit Foreplay |
 Gemini (Google) | $4.99 | Free plan, no trial listed | Google’s AI assistant: writes ad copy, hooks and scripts and makes images with Nano Banana in the same chat. | Visit Gemini |
 Madgicx | $45 | 7 days (Try 100% free for 7 days), with an offered extension if you see no results | Meta ads platform with creative insights, AI tagging, an AI ad generator, automation agents and cross-channel reporting. | Visit Madgicx |
 MakeUGC | $59 | Start for $1appears on the Start up, Growth and Pro monthly cards (checkout routes labelled trial72h; yearly routes trial24h), and only the Pro card prints Renews at $149. The trial policy (effective 2 January 2026) states no trial length. FAQ: Unlimited only activates after your $1 trial ends and your first full billing cycle begins. | UGC-style video ads with 1,000+ AI creators, B-roll and product-in-hand shots; app and API plans. | Visit MakeUGC |
 Motion (motionapp.com) | $750 | Homepage: No credit card required for trial; the MCP help article gives new accounts a 14 day trial(modified 3 August 2026) | Creative analytics for Meta, TikTok, YouTube and LinkedIn ads: an AI analyst that tags Meta ads and writes briefs. | Visit Motion |
 Segwise | $499 | 7 days, no credit card (pricing FAQ) | Tags video, image and playable ads by hook, emotion and CTA, and links tags to results across 15+ ad networks. | Visit Segwise |
 Superads | $150 | 14-day free trial of Professional | Creative reporting for Meta, Google, TikTok and LinkedIn ads with AI tagging, a per-ad score and an AI analyst. | Visit Superads |
Scroll sideways for all 5 columns
ChatGPT’s price could not be read on its live pricing page.
Which AI tools r/PPC’s posts name
Our Arctic Shift pull of 23 September 2026 holds 7,296 r/PPC posts from the year to that date; 460 are about AI.
Of those, 272 carry the agents and MCP theme, 153 performance and 94 cost and credits. ChatGPT is named in 119, Claude in 64 and Gemini in 30; HeyGen and Creatify in 4 each. Motion, Madgicx and Foreplay are named in none of the 460 posts.
The most upvoted agents post (161) names Claude: “My experience using Claude to actually manage Google Ads” (21 April 2026). r/FacebookAds adds 315 AI posts from 3 June 2026; its tallies are on the Meta ads list.
What a general assistant already does for a media buyer
Assistants read exported reports and spreadsheets, and connectors let them query live accounts. Meta’s ads AI connectors (updated 16 July 2026) run as an MCP server in open beta, with no price named.
Claude: exports and one free connector
Claude’s connector guide gives every plan custom connectors, one on Free; Pro is $20 a month (Claude pricing). Users say it handles exported ad data and plans tests (8 of 44 sources: r/FacebookAds, YouTube). Usage caps lead the complaints (11 of 44: Trustpilot, Trustpilot).
- Best for
- Writing and iterating hooks, headlines, scripts and briefs from your own research, reviews and past winners, and working through exported ad data.
- Skip it if
- you need a fixed number of messages a day: limits are set per 5-hour session and week, with no count published.
ChatGPT: analysis and statics in one chat
ChatGPT (profile) reads uploaded files and makes static ads in the same chat. Users report it turning a product link or reference ad into a static ad in minutes (5 of 34: r/canva, r/FacebookAds).
- Best for
- Hooks, copy and the matching image in one chat, plus API images at $0.053 each (medium quality, 1024x1024).
- Skip it if
- you budget image volume per plan: the plans publish no image quota.
Gemini: inside Google’s apps
Gemini works inside Gmail and Docs from Google AI Pro, $19.99 a month; Google AI Plus is $4.99 a month (Google AI plans). Users report hallucinated figures that need checking (8 of 38: Trustpilot, Trustpilot).
- Best for
- Drafting hooks, headlines and scripts next to Nano Banana images in one chat, on the free plan or Google AI Plus at $4.99 a month.
- Skip it if
- you report numbers straight to a client: users report confident errors in facts and figures.
Tools for ad research
Foreplay: a swipe file at a flat price
Foreplay saves ads from the ad libraries into boards and tracks competitors with Spyder. Basic is $59 a month for 1 user, Workflow $175 a month for 5 (Foreplay pricing). Users praise boards that outlive the original ad (14 of 37: G2, G2).
- Best for
- Creative strategists and small teams who need a searchable swipe file and competitor tracking at a flat price, with no ad-spend tiers.
- Skip it if
- you need deep analysis of your own account across platforms: Lens covers Meta and TikTok only, from Workflow.
Atria: research and reporting in one tool
Atria pairs an ad library with own-account analytics. Core is $159 a month, covering up to 500k dollars of spend analysed a month (Atria pricing). Research draws the praise (3 of 13: r/FacebookAds, G2); billing after cancelling draws complaints (5 of 13: Trustpilot, Trustpilot).
- Best for
- Teams that want competitor research, their own creative reporting and AI concept and copy drafts in one tool, with MCP access for AI assistants.
- Skip it if
- you need written ownership of AI outputs: no clause in Atria’s terms assigns it (Generative AI section).
AdSpy: Facebook and Instagram ads by text and offer
AdSpy searches Facebook and Instagram ads by text, landing page, comments or affiliate offer, on one plan at $149 a month (AdSpy). It lists no free tier or trial.
- Best for
- Affiliate marketers and media buyers researching Facebook and Instagram ads by text, landing page, comment keywords or affiliate offer ID.
- Skip it if
- you research TikTok, YouTube or Google ads: AdSpy covers Facebook and Instagram only.
Tools for creative analytics
Motion: Meta creatives tagged and ranked
Motion reports on Meta, TikTok, YouTube and LinkedIn ads; its AI analyst tags Meta ads and writes briefs. Starter is $750 a month up to 50k dollars of monthly spend (Motion pricing).
Users praise reports that put each creative beside its numbers (30 of 104: G2, G2). Others report Meta getting the full feature set, with Google missing (13 of 104: G2, G2).
- Best for
- Brands and agencies spending 25k dollars or more a month on Meta who want every ad AI-tagged and ranked, plus weekly reports and iteration ideas.
- Skip it if
- you spend a few thousand dollars a month: Starter alone costs 750 dollars a month, sized for up to 50k dollars of spend.
Superads: a score per ad at a fifth of Motion’s entry price
Superads reports on Meta, Google, TikTok and LinkedIn ads with a hook, hold, click and conversion score per ad. Professional is $150 a month up to 100k dollars of monthly spend, after a 14-day trial (Superads pricing).
- Best for
- Teams wanting creative reports and a hook, hold, click and conversion score per ad, from $150 a month with no annual contract.
- Skip it if
- you want ads made for you: Superads scores and tracks ads, and its homepage says “You do the creating”.
Segwise: tags across 15+ ad networks
Segwise tags video, image and playable ads by hook, emotion and CTA across 15+ networks. Growth is $499 a month up to 250k dollars of monthly spend, with 500 AI tokens (Segwise pricing).
- Best for
- Mobile game and app marketers, and DTC teams spending $50K+ a month across several ad networks, who want tag-level creative analysis without manual tagging.
- Skip it if
- you run one or two networks on a small budget: Growth alone costs 499 dollars a month, sized for up to 250k dollars of spend.
Madgicx: price by declared spend
Madgicx adds creative insights, AI tagging and reports across Meta, Google, TikTok, Shopify and Klaviyo. Its price starts at $45 a month below 1k dollars of declared spend (Madgicx pricing).
Users say creative insights spot winners and fatigue faster than Ads Manager (11 of 72: G2, G2). The trial turning into a quarterly or annual charge is the second-largest complaint (22 of 72: r/FacebookAds, Trustpilot).
- Best for
- Meta-heavy e-commerce advertisers who want creative tagging, reporting across Meta, Google, TikTok, Shopify and Klaviyo, and automation in one account.
- Skip it if
- you want a refund path: all amounts paid are non-refundable under its terms.
Tools for making variants
Creatify: variants with an ad launcher
Creatify turns a product URL into avatar and product video variants. Starter is $39 a month, and the comparison table lists an Ad Launcher for Meta, TikTok and AppLovin (Creatify pricing). Users single out the volume of variants (15 of 61: G2, r/PPC).
- Best for
- E-commerce teams making URL-to-video ads in volume who want an ad launcher for Meta, TikTok and AppLovin in the same tool.
- Skip it if
- you need predictable credit spend: credits run out faster than the pricing suggests (15 of 61 user reports).
AdCreative.ai: static variants per download
AdCreative.ai generates banners from a brand kit and charges a credit per download. Starter is $39 a month for 10 credits a month (AdCreative.ai). The trial converting to a large charge leads the complaints (18 of 34: G2, r/SaaS).
- Best for
- Small teams resizing static banners for Meta and Google Display from one brand kit, within 10 to 50 downloads a month.
- Skip it if
- you need more than 10 statics a month: each download costs a credit, and Professional’s 50 is the next step.
MakeUGC: UGC variants in batches
MakeUGC makes UGC-style ads with 1,000+ AI creators, with Batch Mode from Growth, $79 a month (MakeUGC pricing). Charges after cancelling lead the complaints (17 of 29: Trustpilot, Trustpilot).
- Best for
- Direct-response teams testing many UGC and B-roll variants, with Batch Mode from Growth and product-in-hand video from Pro or an API plan.
- Skip it if
- you budget variants before buying: MakeUGC does not publish a credit cost per video.
How each price scales as spend grows
Four tools price by your monthly ad spend. The rest step by seats, brands or credits, and Atria’s plans also cap the spend analysed (500k dollars on Core, 1M on Plus). Each entry price sits beside the band it covers.
| Tool | Pricing basis | Entry price and its band | The published step |
|---|---|---|---|
| Madgicx | Declared ad spend | $45 a month, below 1k dollars of spend | Up to $329 at 20k to 30k dollars; quoted in the app above |
| Motion | Ad spend | Starter, $750 a month, up to 50k dollars | Pro, $1,200 a month, above 50k dollars; Growth on request above 125k dollars |
| Superads | Ad spend | Professional, $150 a month, up to 100k dollars | $100 a month more per extra 100k dollars |
| Segwise | Ad spend and AI tokens | Growth, $499 a month, up to 250k dollars | Pro, $1,699 a month, from 250k to 500k dollars |
| Atria | Seats, brands and spend analysed | Core, $159 a month, 5 seats | Plus, $599 a month; extra seats $20 each |
| Foreplay | Users and brands tracked | Basic, $59 a month, 1 user | Workflow, $175 a month, 5 users |
| AdSpy | Flat | $149 a month | One plan |
| Claude | Seats | Pro, $20 a month | Team, $25 a month a seat |
| Gemini | Usage limits | Google AI Plus, $4.99 a month | Google AI Pro, $19.99 a month |
| Creatify | Credits | Starter, $39 a month | Pro, $99 a month |
| AdCreative.ai | Downloads | Starter, $39 a month, 10 a month | Professional, $249 a month, 50 a month |
| MakeUGC | Credits | Start up, $59 a month | Pro, $149 a month |
Scroll sideways for all 4 columns
Budget a test before buying: creative testing budget calculator and creative testing framework.
Left out, and why
Smartly, Albert, Birch, Benly and AdStellar sell AI media buying, and none has a row in our database. Meta’s own Advantage+ creative is on the Meta ads list.
Questions media buyers ask about AI tools
Which AI tools do media buyers name most on Reddit?
ChatGPT, in 119 of r/PPC’s 460 AI posts, then Claude in 64 (Arctic Shift pull, 23 September 2026).
Which AI ad tools price by ad spend?
Madgicx, Motion, Superads and Segwise, each in published spend bands on its pricing page.
Can Claude read my ad account?
Through a connector: Claude’s guide gives Free one custom connector, and Meta’s ads MCP server is in open beta.
Sources
- Madgicx: Madgicx pricing, price by declared monthly ad spend; 7-day trial. Checked
- Motion: Motion pricing. Checked
- Superads: Superads pricing. Checked
- Segwise: Segwise pricing. Checked
- Atria: Atria pricing. Checked
- Foreplay: Foreplay pricing. Checked
- AdSpy: AdSpy. Checked
- Anthropic: Claude pricing. Checked
- Claude help centre: Get started with custom connectors using remote MCP (updated 11 August 2026), custom connectors on every plan, one on Free. Checked
- Meta: Introducing Meta Ads AI Connectors (29 April 2026, updated 16 July 2026). Checked
- Google: Google AI plans. Checked
- Creatify: Creatify pricing. Checked
- AdCreative.ai: AdCreative.ai homepage and pricing. Checked
- MakeUGC: MakeUGC pricing. Checked
- Arctic Shift: Reddit AI posts, Arctic Shift pull of 23 September 2026, r/PPC, 7,296 posts from 23 September 2025 to 23 September 2026, 460 about AI; r/FacebookAds, 8,159 posts from 3 June 2026, 315 about AI. Names counted in lower case on title and excerpt with word boundaries; the agents and MCP theme matches mcp, claude, chatgpt, agent, automat, n8n, zapier or api. Checked
What changed on this page
- Page written.
Alexandre S.
Alexandre S. is a creative strategist and copywriter with ten years in content and SEO. He writes and edits short-form ads, works in English and French, and reads the pricing and terms pages behind every tool on this site before anything is written about it.
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