Sora 2 shut down
Verdict on Sora (OpenAI)
OpenAI shut down the Sora 2 API on 24 September 2026, after closing the Sora app on 26 April. Veo 3.1 Fast on Google’s Gemini API costs what Sora 2 did at 720p: $0.10 a second (listed ). Google’s API terms neither grant nor bar ad use, so our rights matrix marks paid ads unclear there.
Sora (OpenAI)
Discontinued- Best for
- Nothing: OpenAI closed the Sora app on 26 April 2026 and shut down the Sora 2 API on 24 September 2026.
- Not for
- Any new ad production.
| Made by | OpenAI, founded 2015 |
|---|---|
| Category | AI video generators |
| Makes | Video |
| Use in ads | Unverified: For clips already made, OpenAI’s consumer Terms of Use (1 January 2026) assign you its rights in Output, if any; the API’s business terms were not read. Terms |
| Status | The Sora app closed on 26 April 2026, and OpenAI shut down the Sora 2 models and Videos API on 24 September 2026. |
When did Sora shut down?
OpenAI closed the Sora app on 26 April 2026 and shut down the Sora 2 API on 24 September 2026. On 25 September its sora-2 model page read: “The Sora 2 models and Videos API were shut down on September 24, 2026 and are no longer available. There is no one-to-one replacement API.”
| Date | Change |
|---|---|
| 24 Mar 2026 | Told Videos API developers the API and Sora 2 models would be removed on 24 September (Deprecations page) |
| 26 Apr 2026 | Closed the Sora web and app versions (Help Center) |
| 24 Sep 2026 | Shut down the Videos API and every Sora 2 model (sora-2 model page) |
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The help article we read gives no reason. The Decoder reported on 28 March 2026 that OpenAI wants the compute for coding tools and enterprise customers.
Can you still export or use your Sora clips?
OpenAI’s help article said yes, and its consumer terms say you own your clips, as far as the law allows. We could not confirm the export still works: neither the live article nor the export page loaded for us on 25 September.
The article, archived on 19 September 2026, answers “Yes” and adds: “We recommend you export your Sora content as soon as possible.” The steps: “You can export content you created in Sora by going to sora.chatgpt.com/sunset and clicking on Export. You’ll get an email when it’s ready” (Help Center).
The article sets no deletion date. OpenAI “will permanently delete any data associated with your use of Sora” once “any final export window passes (if we are able to offer one)”.
For refunds, it points to OpenAI’s ChatGPT refund article; purchased “ChatGPT/Sora credits can still be used for Codex, if you so choose.”
OpenAI’s Terms of Use (effective 1 January 2026, archived copy) say: “As between you and OpenAI, and to the extent permitted by applicable law, you (a) retain your ownership rights in Input and (b) own the Output. We hereby assign to you all our right, title, and interest, if any, in and to Output.”
On our reading, a clip you made in the Sora app can still run in an ad. Among things you may not do, the terms list: “Represent that Output was human-generated when it was not”. If that still binds clips made before the shutdown, passing one off as a real customer’s video would break it, as we read it.
The Usage Policies (29 October 2025) also bar “use of someone’s likeness, including their photorealistic image or voice, without their consent in ways that could confuse authenticity”. The API ran under OpenAI’s business terms, which we did not read. Every Sora clause we did read, by use: Sora in the rights matrix.
Where to make ad clips now
Google’s terms leave ad use unclear on Flow and the Gemini API. Google’s one Veo route marked allowed for paid ads is its Cloud enterprise API, which we have not priced (Google Veo for ads). Of the routes in the table below, only Runway’s terms allow paid ads outright. They also let Runway train on your inputs and outputs.
Among the Google routes we priced, your monthly volume sets the cheapest for 8-second Veo 3.1 Fast clips. Below 25 clips it is the Gemini API at 720p, at $0.80 a clip (Gemini API pricing).
From 25 clips, Flow on Google AI Pro at $19.99 a month costs less (Google AI plans). Ultra (5x) at $99.99 a month, listed on , takes over from 151 to 1,125 clips, and Ultra (20x) above that. Both Flow bands put clips beyond the plan’s credits on the API and leave out Flow’s daily credits (Google Veo pricing).
| Route | 8 s clip (USD) | Paid ads | Trains on your content |
|---|---|---|---|
| Google Veo 3.1 Fast Flow, Ultra (5x) | $0.10 | Unclear | Unclear |
| Veo 3.1 Fast Flow, Pro | $0.40 | Unclear | Unclear |
| Veo 3.1 Fast Gemini API, 720p | $0.80 | Unclear | No |
| Veo 3.1 Fast Gemini API, 1080p | $0.96 | Unclear | No |
| Runway Gen-4.5 Max, billed monthly | $0.96 | Allowed | Yes |
| Kling 3.0 with audio Kling API, 1080p | $1.34 | Terms not read | Terms not read |
| Kling 3.0 with audio Member top-up, 1080p | $1.45 | Allowed with conditions | Yes, until revoked by email |
| Runway Gen-4.5 Standard, billed monthly | $2.30 | Allowed | Yes |
| Higgsfield Veo 3.1 or Kling 3.0, paid plans | Unverified | Allowed with conditions | Yes, outside Enterprise |
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Method: Flow’s rows divide each plan’s price by its monthly credits: 10,000 on Ultra (5x) and 1,000 on Pro (plans). A Fast clip takes 10 credits on Ultra and 20 on Pro (Flow credits). The rows leave out Flow’s 50 daily credits and Ultra (20x).
Runway’s rows use Gen-4.5’s 12 credits a second on Max at $95 a month and Standard at $15 a month, listed on (Runway pricing).
Google Veo on Flow and the Gemini API
Unused monthly Flow credits do not roll over (Flow credits). At 20 clips a month, Ultra (5x) works out at $5.00 a clip.
Runway
Runway’s Terms of Use (15 September 2026) say “Subject to your compliance with the Agreement, the Company does not restrict your commercial use of your Outputs” (4.4).
The same clause says “Inputs and Outputs may be used by the Company to train and improve its AI models, algorithms and related technology, products and services”. Its Enterprise terms bar that training (Runway for ads).
Kling
Kling’s API row uses its API price. The member row prices 12 credits a second at 1080p with audio (3.0 guide) at the standard 66 credits to the dollar (Credits Policy). It leaves out the membership fee, which we could not read on .
Without a membership, Kling’s terms bar commercial use “without our written permission” (4.6), and its paid terms make non-members show Kling’s brand unless Kling agrees otherwise in writing (7.2).
Two points on the member row are unclear. Kling’s ToS 3.1(d) bars using the Services “to advertise or perform any commercial solicitation without our written consent”, and paid terms 7.1 hold members to it. The members’ grant in 3.1.2 may override it, on our reading. A breach ends your authorisation “with immediate effect” (14.2(b); Kling for ads).
The other is whether member clips can still run in ads after the membership ends (3.1.5).
Higgsfield
Higgsfield resells Veo 3.1 and Kling 3.0, but we could not read prices on its live pricing page on 24 September 2026. With another company’s model, “the more restrictive terms govern your use of that feature or model” (terms 8). On our reading, a Veo or Kling clip made there answers to its maker’s policy too (Higgsfield for ads).
-
AI video generatorsGoogle Veo
Google’s Veo 3.1 and Gemini Omni Flash video models, used through Flow, the Gemini app or the Gemini API.
From $4.99 a month · checked
-
AI video generatorsRunway
Gen-4.5 and Aleph video models plus hosted Kling, Seedance and Nano Banana, with an editor, agent and API.
From $15 a month · checked
-
AI video generatorsKling AI
Kuaishou’s video models (Kling 3.0, 3.0 Omni, Turbo) with native audio, multi-shot clips up to 15 s and native 4K.
Price unverified
-
All-in-one suitesHiggsfield
Multi-model studio with Seedance, Kling, Veo and its own Soul models, plus ad and UGC tools and an agent.
Price unverified
More video tools, with the same cost and paid-ads columns: Best AI video generators for ads.
Sora 2 vs Veo 3 and Kling 3.0: the last API prices
On OpenAI’s last listed rates, Sora 2 Pro at 1080p cost 1.75 times Veo 3.1 Standard on the Gemini API. At 720p, Kling 3.0’s API costs about a quarter more a second than Sora 2 did.
| Model | 720p (USD) | 1080p (USD) |
|---|---|---|
| Sora 2 OpenAI API, shut down 24 Sep 2026 | $0.10 | Not offered |
| Sora 2 Pro OpenAI API, shut down 24 Sep 2026 | $0.30 | $0.70 |
| Veo 3.1 Fast Gemini API | $0.10 | $0.12 |
| Veo 3.1 Standard Gemini API | $0.40 | $0.40 |
| Kling 3.0 Kling API | $0.126 | $0.168 |
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From the sora-2, sora-2-pro, Gemini API and Kling API price pages.
Sources
- OpenAI API docs: Sora 2 model page, the shutdown notice,
no one-to-one replacement API
, Sora 2’s per-second price for 720x1280, snapshots sora-2-2025-12-08 and sora-2-2025-10-06; read by script. Checked - OpenAI API docs: Sora 2 model page, archived copy of 25 September 2026, the same shutdown notice and price as the live page. Checked
- OpenAI API docs: Sora 2 Pro model page, the same shutdown notice; Sora 2 Pro’s per-second prices for 720x1280, 1024x1792 and 1080x1920. Checked
- OpenAI API docs: Sora 2 Pro model page, archived copy of 20 September 2026, the same prices, before the shutdown notice. Checked
- OpenAI API docs: OpenAI deprecations, “Sora 2 video generation models and Videos API”, developers notified on 24 March 2026; shutdown date 2026-09-24 for the Videos API and five sora-2 model IDs, no recommended replacement. Checked
- OpenAI: “What to know about the Sora discontinuation”, OpenAI Help Center, archived copy of 19 September 2026, app closing date, export at sora.chatgpt.com/sunset, deletion after any final export window, refunds and credits for Codex; the live article and the export page answered our scripted reads with a 403 on 25 September 2026. Checked
- OpenAI: OpenAI Terms of Use, archived copy of 21 September 2026, effective 1 January 2026;
Ownership of content
andWhat you cannot do
. Checked - OpenAI: OpenAI Usage Policies, archived copy of 20 September 2026, effective 29 October 2025;
Respect privacy
, the likeness item. Checked - The Decoder: OpenAI sets two-stage Sora shutdown with app closing April 2026 and API following in September, published 28 March 2026; compute moved to coding tools and enterprise customers, Sora kept as a research project on world models. Checked
- Arcads help centre: How Are Credits Counted?, dated 29 April 2026; Sora 2 at 240 to 1,200 credits and Sora 2 Pro at 320 to 1,200, still in the article on 25 September 2026. Checked
- Higgsfield: Sora 2 AI Video Generator, by OpenAI, page live on 25 September 2026 with a
Generate with Sora 2
step. Checked - Pippit: Pippit, Sora 2 in the site menu’s model list on 25 September 2026. Checked
- Google: Google AI plans, Google AI Pro and Ultra (5x) prices, re-read on 25 September 2026 with no change. Checked
- Google Flow Help: Manage your Google Flow credits, Veo 3.1 Fast at 20 credits a generation, 10 for Ultra subscribers; unused monthly credits do not roll over; re-read on 25 September 2026 with no change. Checked
- Google AI for Developers: Gemini Developer API pricing, Veo 3.1 Fast and Standard per second by resolution; the page showed
Last updated 2026-09-24
when re-read on 25 September 2026, rates unchanged. Checked - Google: Gemini API Additional Terms of Service, effective 23 March 2026;
Use of Generated Content
. Checked - Kling AI: Kling API pricing, Kling 3.0 with native audio, per-second prices at 720p and 1080p, from the data file the page loads; re-read on 25 September 2026 with no change. Checked
- Kling AI: Kling Credits Policy, standard top-up price of 66 credits to the dollar; 1080p for members only. Checked
- Kling AI: Kling VIDEO 3.0 Model Guide, 12 credits a second at 1080p with native audio; re-read on 25 September 2026 with no change. Checked
- Kling AI: Kling AI Terms of Service, last updated 21 April 2026; 3.1(d), 4.6, 4.7.4 and 14.2(b). Checked
- Kling AI: Kling AI Terms of Paid Service, effective 21 April 2026; 3.1.2, 3.1.5, 7.1 and 7.2. Checked
- Runway: Runway pricing, Standard and Max prices and credits, Gen-4.5 at 12 credits a second; re-read on 25 September 2026 with no change. Checked
- Runway: Runway Terms of Use, last updated 15 September 2026; 4.4 User Inputs and Outputs. Checked
- Higgsfield: Higgsfield Terms of Use, last updated 26 July 2026; 4.4 and 8. Checked
What changed on this page
- The verdict marks Veo’s date as the day its price was listed, so it cannot be read as the shutdown date.
- The verdict now opens with the shutdown. Links to OpenAI’s sora-2 model page and Google’s Gemini API pricing moved to the sections below. Added OpenAI’s advice to export as soon as possible, the condition on its deletion clause and Kling’s clause on lapsed memberships.
- Page written.