Veo 3 pricing

What one Veo clip costs on each route

Flow charges Veo 3.1 Fast by the generation: 20 credits for “Non-Ultra subscribers” and 10 for “Ultra subscribers” (Flow credits help). The Gemini API charges by the second instead, so a 4-second clip there costs $0.40 at 720p, half an 8-second one.

Flow’s credit table and the Gemini API’s price list name only Veo 3.1 models. The API’s deprecations page gives 30 June 2026 as the shutdown date for Veo 3 and Veo 3 Fast (Gemini API deprecations).

If every credit is used, each Flow plan below makes a Fast clip for less than the API.

List prices are a month for the Flow plans and a second for the API.

The last column adds all 1,500 daily credits of a 30-day month to the plan’s own, so it assumes you spend 50 every day. Flow’s help does not say which models daily credits buy; the column prices them on Fast at the plan’s rate.

Flow’s 1080p upscaling costs 0 credits for Plus, Pro and Ultra subscribers, so compare Flow with the API’s 1080p row (Flow credits help). Against it, Pro costs less from 21 clips.

Veo 3.1 Lite halves the Flow price, at 10 credits (5 on Ultra) (Flow credits help). On Google AI Pro at $19.99 a month, a Lite clip costs $0.20 if every monthly credit is used (Google AI plans). On the API, 8 seconds of Lite at 720p cost $0.40 (Gemini API pricing).

What is the cheapest place to use Veo?

The cheapest route changes with how many clips you make a month. Use the API below 25 clips, Pro to 225, Ultra (5x) to 1,275 and Ultra (20x) above. Plus is left out.

Those bands assume every daily credit of a 30-day month is spent, with extra clips on the API at 720p. Without daily credits, Ultra (5x) costs less from 151 clips and Ultra (20x) from 1,126 (Google AI plans; Flow credits help).

At 20 clips, Ultra (5x) at $99.99 a month works out at $5.00 a clip, since unused credits lapse (Google AI plans).

Pro’s own 1,000 credits make 50 Fast clips, and daily credits, all spent in a 30-day month, take it to 125. Past that, Pro plus the API for the rest is the lower bill until Ultra (5x) costs less, from 226 clips (151 without daily credits).

With every daily credit of a 30-day month spent, Ultra (5x) makes 1,150 clips and Ultra (20x) 2,650. From 1,276 clips (1,126 without daily credits), Ultra (20x) costs less than Ultra (5x) plus the API.

Pro and Ultra subscribers can buy AI credits, at prices the help page does not give (AI credits help). The bands above leave them out.

Paid ads are unclear on each of these routes under Google’s terms (rights data). Veo on Google Cloud allows them.

Google AI Plus, at $4.99 a month, is the lowest bill from 7 to 103 clips a month if it runs Veo 3.1 Fast at 20 credits. No Google page says it does. That band assumes every daily credit of a 30-day month is spent: 85 clips with Plus’s 200. Without daily credits, it is 7 to 28.

Flow’s table prices Fast at 20 credits for “Non-Ultra subscribers”, a group Plus subscribers belong to, but names no plan (Flow credits help). The February and May 2026 Plus cards promised “limited access to Veo 3.1” in Flow, as the Free card did. The live card, like Pro’s and Ultra’s, names only “Gemini Omni Flash” (Google AI plans).

Luma and Runway sell Veo 3.1 too. Every paid plan of theirs with a published price costs more per clip than Fast on the API. Luma charges 280 credits a second for Veo 3.1 with audio. On Luma Plus at $30 a month, 8 seconds cost $6.72 if every credit is used (Luma pricing).

Runway charges 40 credits a second for Veo 3.1 with audio, 320 for 8 seconds. That is $7.68 on Standard at $15 a month and $3.20 on Max at $95 a month, if every credit is used (Runway pricing).

Neither reseller names the Veo tier. The API charges $3.20 for 8 seconds of Standard and $0.80 for Fast (Gemini API pricing). Only Runway Max billed yearly, at $76 a month billed yearly, comes under Standard: $2.56 a clip if every credit is used.

Is Veo free?

Veo is not free in Flow, by its credit table, and not on the Gemini API. A free account’s 50 daily credits buy Gemini Omni Flash, Google’s other video model. Two routes offer Veo free: YouTube Shorts, and a year of Google AI Pro for US college students.

Every account gets those credits “With or without a subscription”, and unused ones “don’t roll over” (Flow credits help). Omni Flash costs 7 to 15 credits a 720p clip for “All users”, so 50 credits make four 8-second clips at 12 credits each.

Flow’s table prices Veo 3.1 Lite and Fast for subscribers only, and Quality at 100 credits for “All users”, twice a day’s allowance.

Non-subscribers “may not be able to generate videos” at peak hours, the same page says. The plans page’s Free card lists Google Flow too.

Flow’s getting-started article contradicts both. It lists a Google AI Plus, Pro or Ultra subscription among the requirements to use Flow (Get started with Google Flow).

The Gemini API is no way round it: its free tier lists Veo 3.1 as “Not available” (Gemini API pricing).

YouTube said on 16 September 2025 that a custom Veo 3 Fast was designed to work in Shorts “for free” (YouTube Official Blog). It made 480p clips. Google’s 13 January 2026 post lists Shorts among the places to try Veo 3.1 (Google blog). Neither post says whether those clips can run as paid ads.

College students get “a free Pro plan” for one year, Google’s plans page says (Google AI plans). Pro brings 1,000 monthly Flow credits, enough for 50 Fast clips, and “a limited trial of Veo 3.1 Lite” in the Gemini app.

The student page names Gemini Omni but not Flow credits. The offer’s terms ask for a payment method and charge $19.99 a month after the trial ends (Gemini for students).

The October 2025 and February 2026 captures also offered “a one-month free trial of Google AI Pro” (October 2025; February 2026); the live page shows no such offer.

Costs the plan card leaves out

• Unused credits lapse: monthly Flow credits “do not roll over to the next month” (Flow credits help).
• Flow bills “per generation, not per request”, and one request “may generate 2 videos”.
• Veo 3.1 Quality costs 100 credits a clip for all users (Flow credits help). On Pro at $19.99 a month, that is $2.00 if every monthly credit is used (Google AI plans).
• 4K upscaling costs 50 credits, on Ultra only.
• Plus top-ups: Google’s two help pages disagree. Google One’s says AI credits “are not available for purchase for Google AI Plus plans” (AI credits help). Flow’s says “In supported regions (except Japan), Plus, Pro, and Ultra subscribers can purchase AI credits” (Flow credits help).
• Failed generations are free on both routes. Flow’s help says “You are not charged any credits for failed generations” (Get started with Google Flow).
• The API says of Veo, “You will only be charged if your video is successfully generated”, and lists no input charge for it (Gemini API pricing).
• “No refunds for partial billing periods, except as required by applicable law”, the subscriptions page says.

Google AI plan prices fell twice in 2026

Google split Ultra into two tiers between 15 May and 5 June 2026, in Wayback Machine captures of its US plans page. Plus fell between the June and July captures. Pro did not move from $19.99.

The top Ultra tier now costs a fifth less than before the split, for the same 25,000 monthly credits.

No change recorded for Google Veo. Prices checked 14 November 2026.

Work out your own cost

Flow charges each generation, so a 15-second ad built from two 8-second Fast clips uses 40 credits (Flow credits help). On Google AI Pro at $19.99 a month, that is $0.80 if every monthly credit is used (Google AI plans).

The cost per AI ad calculator opens on that Veo ad and adds the takes you throw away. It counts Pro’s monthly credits only.

Where to compare Veo’s cost

The Google Veo for ads profile covers Google’s terms beyond price. Veo’s row in the AI ad tool price tracker sits beside every other tool’s list price.

Runway pricing works out Runway’s rates for its own model and for Veo. The Kling for ads profile prices Kling’s clips, and Best AI video generators for ads compares the video tools on price and ad rights.

Tools that give longer clips or a lower cost a second are in Veo 3 alternatives for ads.

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