Anthropic releases Claude Fable 5.2 at a 20% lower token price
The new top model is open to all users today, while its twin, Mythos 5.2, goes to vetted security and life sciences groups. Anthropic still recommends Opus 5.5 for everyday work.
AI news, 10 November 2026
The 10 AI stories of the day, each told in about 200 words with its sources linked.
Published 05:40 UTC, 10 stories
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Anthropic · Claude -
Ogilvy · CAAOgilvy and CAA launch Echo to make AI ads from star scans
The WPP agency turns stored scans of CAA’s actors and athletes into ad footage. Ogilvy says every asset needs the star’s sign-off and every public one carries an AI watermark.
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Disney · Adobe FireflyDisney and Adobe build custom Firefly models for Disney’s worlds
A multiyear deal gives Disney early access to Adobe’s tools and private models trained on its characters, settings and styles, from theme parks to ESPN.
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Viant · WaymarkViant buys AI video ad maker Waymark for $20 million
The ad buying platform wants cheap, fast TV spots to bring smaller advertisers to streaming TV, and it expects little revenue from the deal for now.
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Amazon Ads · FTCFTC says Amazon raised ad prices up to 250% on peak days
Newly unsealed parts of the agency’s lawsuit land as Amazon asks brands to hand campaign decisions to its AI Ads Agent. Amazon disputes the claims.
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Future · TechRadarFuture shifts staff to sponsored posts for AI, Mumbrella says
TechRadar’s Australian publisher has cut 13 roles, Mumbrella reports, and its remaining writers now produce paid articles built to surface in ChatGPT-style answers.
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Google Ads · AssetsGoogle Ads shows a beta Asset activity page with AI headline tips
Some accounts now get weekly AI cards that flag top headlines and suggest new themes. Search Engine Journal found no Google help page on how the cards are made.
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Marketing · AI readinessOnly 7% of US marketers have a clear AI roadmap, GCAM finds
A benchmark of 126 senior US marketers finds confidence running ahead of planning, and AI slop tops their list of worries. Australia trails on readiness.
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Apple · Apple IntelligenceApple starts selling extra AI usage in $49.99 one-off packs
Logic Pro is the first app to offer Intelligence Usage Packs once its monthly AI limit runs out. The Verge and 9to5Mac expect Apple’s other Creator Studio apps to follow this month.
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Medium · TKMedium’s TK app puts an AI assistant inside the writing editor
Writers type @TK mid-sentence to ask for help, get AI feedback on drafts and headlines, and can add a note explaining how AI was used.
