Kakao’s AI Crew ad agent starts a closed beta in December

Seoul Economic Daily, citing industry sources on 7 November, sets out the workflow. Before any change goes through, the person in charge approves it, whether the agent wants to move a daily budget, swap a landing page address or reschedule a message. The agent starts from goals and a budget typed in plain language, recommends message and display ad products, and sets the creative direction, bidding approach and targeting. After launch it reads the results and suggests fixes.

Display ad sales at Kakao rose 35% in the third quarter, The Korea Herald adds, and the company expects AI advertising to add to revenue growth from 2027. “Starting next year, growth will move beyond simply expanding ad inventory,” chief executive Chung Shin-a told the call, by The Herald Business’s account. Naver, its rival, has rebuilt its advertiser centre as N Ads, where AI diagnoses a weak campaign and shows the fix and its expected result on one screen.

Our AI media buyer guide, checked 6 November, sorts these agents along the same line. Creatify shows each pause, budget move and launch as an approval card by default, while Madgicx lets you choose autonomous execution or review before launch.

AI Crew sits on Creatify’s side of that split: it drafts and edits a campaign, and a person signs off before any budget or landing page moves, so Kakao is selling small advertisers speed with a human gate kept in.