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AI news · SeenThis · Studio MCP

SeenThis opens its video ad studio to AI assistants through MCP

Agencies brief the AI assistant they already work in, which builds editable video ads inside SeenThis Studio for sign-off, in early access for now.

By Alexandre S. , 08:40 UTC

A Swedish video ad company has put its production studio behind the chat window. SeenThis opened early access to SeenThis Studio MCP on Thursday 5 November 2026 for a limited group of agencies and brands, its announcement says. MCP (Model Context Protocol) is the open standard that lets an AI assistant use another company’s software, and any assistant that supports it can connect.

Retro-futurist illustration: a striped sunset over a grid horizon under a starry sky, with a software window standing on the horizon.
Drawn by adtestbench from “SeenThis Studio MCP takes video ads from prompt to live with everyday AI tools”,

The assistant builds and animates every format a campaign needs from the copy and brand styling it is given, makes versions for each market, offer and language, connects product feeds and shares previews for client sign-off. SeenThis’s pitch is a split of roles: the assistant knows the brand’s guidelines and data, and the studio knows how a video ad has to work.

SeenThis puts the time saved at more than 90% in early trials: a complex video ad that used to take most of a working day is ready in under an hour. Each user signs in with a SeenThis Studio account, and approved ads go out from that interface to DV360, Google’s tool for buying open-web ads, and to Meta and TikTok.

The company’s core product streams video into standard display slots, as its Japan sales head explained at Advertising Week Asia in December 2025 (Dentsu-ho).

Our guide to video ads in ChatGPT and Claude, checked 7 November, prices Creatify’s connector: three five-second Seedance 2.0 clips cost about $6.43 of Standard’s $15 a month. SeenThis publishes no price for its MCP.

Both routes end the chat at a draft and launch from the vendor’s own app. SeenThis’s app reaches DV360, which Creatify’s Ad Launcher (Meta, TikTok and AppLovin on our guide) leaves out, so it suits a plan that runs video outside social feeds.