Omnisend pricing: what Standard and Pro cost from 500 to 50,000 contacts
Omnisend’s Free plan covers 250 contacts and 500 emails a month at no cost, with no end date. Standard costs $16 a month for 251 to 500 contacts and caps sends at 12 times the list. Pro costs $59 a month up to 2,500 contacts and adds SMS. Prices checked on omnisend.com/pricing.
| Plan | Monthly price (USD) | Paid ads |
|---|---|---|
| Free | Free | Allowed |
| Standard | $16 | Allowed |
| Pro | $59 | Allowed |
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What you get on each plan, and notes
- Free
- What you get: 500 emails a month, 250 contacts, 500 web push notifications, Omnisend branding required on emails and forms. The AI page says the free plan includes AI subject lines, content writing, segmentation and form creation (omnisend.com/ai, 1 November 2026).
- Notes: 24/7 live chat and email support on every plan, free included (pricing page).
- Standard
- What you get: 251 to 500 contacts: 16 USD, 6,000 emails a month (12 times the list size). 2,001 to 2,500 contacts: 44 USD, 30,000 emails. 9,001 to 10,000 contacts: 132 USD, 120,000 emails. 45,001 to 50,000 contacts: 413 USD, 600,000 emails. Includes Forms AI and Reports AI agents, unlimited web push, A/B tests, no Omnisend branding. Dynamic content, product recommender and personalised sending time are 5 USD a month add-ons from the entry tier.
- Notes: Prices are the monthly list prices read from the pricing page’s script (1 November 2026). The page advertises 30% off when paying three months upfront (for example 33.60 USD for the first three months at the entry tier) and then bills monthly; no annual plan was found. SMS is not part of Standard.
- Pro
- What you get: Unlimited emails; 59 USD up to 2,500 contacts, then 150 USD at 9,001 to 10,000 and 715 USD at 45,001 to 50,000. Adds Agent Pro tools (dynamic content, product recommender, personalised sending time), account expert from 400 USD a month, and global SMS credits sold separately (from 0.007 USD a message for high-volume US sends).
- Notes: Same 30%-for-three-months-upfront offer as Standard. Email sends are
unlimited
with fair use up to 60 times the list size (pricing page feature table). Past 150,000 contacts the page sends buyers to sales.
Source: omnisend.com/pricing
Omnisend’s price at 500, 2,500, 10,000 and 50,000 contacts
Standard is the cheaper plan at every size. Pro costs $43 more at 500 contacts, $15 more at 2,500, $18 more at 10,000 and $302 more at 50,000 (Omnisend pricing).
| Tool | 500 contacts | 2,500 contacts | 10,000 contacts | 50,000 contacts | Free plan | Checked | Pricing page |
|---|---|---|---|---|---|---|---|
| Omnisend | $16 Standard | $44 Standard | $132 Standard | $413 Standard | Free: up to 250 contacts, 500 emails a month500 emails a month, 250 contacts, 500 web push notifications, Omnisend branding required. Free plan includes AI subject lines, content writing, segmentation and form creation (omnisend.com/ai). SMS and the Pro AI tools are not included. | omnisend.com/pricing |
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| Contacts | Standard | Standard email cap a month | Pro |
|---|---|---|---|
| 500 | $16 | 6,000 | $59 |
| 2,500 | $44 | 30,000 | $59 |
| 10,000 | $132 | 120,000 | $150 |
| 50,000 | $413 | 600,000 | $715 |
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At the cap, Standard works out at $1.10 per 1,000 emails at 10,000 contacts.
Pro holds one price from 251 to 2,500 contacts, so it is best value near 2,500. There Pro costs $15 more than Standard. A store that sends each contact more than 12 emails a month, or wants SMS, gets both for little extra. The price table for all 15 email tools sets Omnisend’s curve beside the others.
What the Omnisend free plan allows
Omnisend Free holds 250 contacts and sends 500 emails and 500 web push notifications a month. It needs no credit card. The “Powered by Omnisend” badge is required on emails and forms; Standard and Pro make it optional (Omnisend pricing).
The writing AI comes with it. The AI page’s FAQ says the free plan includes help with “subject line generation, content writing, segmentation, and form creation” (Omnisend AI). SMS is not included.
Those caps run out fast for a store. Divide 500 emails by 250 contacts: two sends a month to the whole list, before any flow fires.
Is there an Omnisend free trial or trial code?
No. The pricing page lists no trial period and no code. The Free plan stands in for a trial, since it has no end date.
The one published deal is on payment. Pay three months upfront and Standard or Pro cost 30 per cent less for those months; after that, the page says, “you will be billed monthly” (Omnisend pricing). At the entry tier Standard costs $33.60 for the first three months in place of $48.
Watch the plan cards. They show the discounted monthly figure, $11.20 for Standard, while the list price is $16 a month (Omnisend pricing). The page shows no annual plan.
What moves you to the next tier
Omnisend counts contacts, and the pricing page defines them: “You’re billed for subscribers and non-subscribers who received automated messages. Unsubscribed contacts aren’t billed.”
A buyer who never opted in but gets an order follow-up flow counts towards your tier. The contacts who leave do not, so an unsubscribe lowers the count.
The email cap can force a move as well. Standard sends 12 times your list size a month; Pro is “unlimited”, with fair use up to 60 times. A store with 2,500 contacts on Standard can send 30,000 emails a month. A month of 31,000 sends breaks it, and Pro costs $15 more at that size.
Past 150,000 contacts the page sends you to sales for a quote.
What Omnisend charges for SMS, seats and a dedicated IP
SMS sits on Pro and is billed per message on top of the plan. US rates fall with volume, from $0.009 to $0.007 a message. The FAQ adds that Pro users get “bonus SMS credits equal to your monthly bill” (Omnisend pricing).
Standard can buy three Pro tools one by one. Dynamic content, the product recommender and personalised sending time each cost from $5 a month, rising with the list.
Team seats cost nothing extra. The help centre says “Omnisend plans offer unlimited user seats” (Omnisend Help Center).
A dedicated IP is a sending address no other sender shares. Omnisend recommends one from 300,000 emails a week and grants it through support after a deliverability review (Omnisend Help Center). Neither article names a price.
Two extras are free. Account experts go to anyone paying at least $400 a month, and the pricing page promises migration from another platform: “We migrate your contacts, data, and segments for you.”
Which Omnisend plan has the AI features
Omnisend’s writing AI is on every plan, Free included. The shopping AI is the part you pay for.
| Tool | AI feature | Lowest plan | Limits | Checked |
|---|---|---|---|---|
| Omnisend | Subject lines AI-generated subject lines and preheaders | Free | The AI page’s FAQ says the free plan includes subject line generation; no credit limits stated. | |
| Omnisend | Email writing AI copywriting / AI Writer in the email builder | Free | Same FAQ line: content writing on the free plan; no limits stated. | |
| Omnisend | Segments AI Segment Builder | Free (per AI page); listed as a feature row on the pricing table | Plain-language prompt builds a segment; the table’s per-plan tick marks are icons and could not be read as text. | |
| Omnisend | Send time Personalised sending time | Pro, or Standard add-on from 5 USD a month | Add-on price scales with the contact list. | |
| Omnisend | Product picks Personalised product recommender | Pro, or Standard add-on from 5 USD a month | Add-on price scales with the contact list. | |
| Omnisend | AI agent Omnisend MCP | All plans listed | Lets ChatGPT or Claude read account data and create campaigns; terms clause 11.6. | |
| Omnisend | Personalisation Dynamic content | Pro, or Standard add-on | Shows or hides blocks by audience filter. | |
| Omnisend | Other Forms AI and Reports AI agents | Standard (agent cards list them); Free per AI page for forms | Standard card lists Agent: Formsand Agent: Chat. |
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The product recommender, dynamic content and personalised sending time come with Pro, or as Standard add-ons. Its how-to answer tells paid plans to “select Continue with AI when creating forms” (Omnisend AI). The Omnisend profile covers the MCP connection for ChatGPT and Claude, and whether Omnisend trains AI on your list.
The terms name no AI training on your list. Clause 10.6 lets Omnisend copy account content to build tools that spot problem accounts.
Terms of Service, 10.6
We may view, copy, and internally distribute content from your Target Communications and account to create algorithms and programs (“Tools”) that help us spot problem accounts.
Omnisend against other email tools on price
Klaviyo pricing shows the Email plan Omnisend undercuts at each list size. Mailchimp pricing adds a tool that bills unsubscribed contacts. The e-commerce email tools list ranks the store-first options, and the AI email marketing hub maps the whole section.
Questions buyers ask about Omnisend pricing
How much does Omnisend cost a month?
Free up to 250 contacts. Standard costs $16 a month and Pro $59 a month at their entry tiers, rising with contacts. Prices checked .
Is Omnisend free?
Yes, for 250 contacts and 500 emails a month, with Omnisend branding on emails and forms.
Does Omnisend charge for unsubscribed contacts?
No. Unsubscribed contacts are not billed. Non-subscribers who receive automated messages are.
Does Omnisend have an annual plan?
No. The pricing page lists no annual plan; its only discount is 30 per cent off three months paid upfront.
Is SMS included in Omnisend Pro?
Partly. Pro adds SMS with bonus credits equal to your monthly bill. Extra messages are billed per message.
Compare this price with 14 other email tools in the AI email marketing hub
Sources
- Omnisend: Omnisend pricing, plan cards, monthly list prices by contact tier, the three-months-upfront offer, sending limits, the billed-contacts rule, SMS rates, account experts, migration. Checked
- Omnisend: Omnisend AI, the free-plan FAQ answer on AI features, the Forms AI how-to answer. Checked
- Omnisend Help Center: Set up user access and roles, unlimited user seats on Omnisend plans. Checked
- Omnisend Help Center: What is a dedicated IP, recommended from 300,000 emails a week; requested through support with volume and spam figures. Checked
Alexandre S.
Alexandre S. is a creative ad strategist and copywriter with ten years' experience in digital marketing across multiple channels.
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