Adthena counts 175,100 ads inside Google’s AI answers

The report ends on a free-trial offer and the firm’s products track ads on both Google and ChatGPT, so treat the counts as vendor data. The counts place each ad and stop there: conversions, spend and clicks all sit outside the report.

The ChatGPT side comes to 204,489 placements in the same categories. Apparel’s 90,517 tops the list. Electronics sits at 56,569 and travel at 48,134. Search Engine Journal notes the report does not name the markets behind that total. Digiday cites the firm’s tally of brands advertising on ChatGPT in the EU, the UK, the US and Australia, which climbs from 1,082 in June to 6,333 in August.

On Google nobody buys these slots on their own, Search Engine Journal notes from Google’s help page: a Performance Max, Shopping or Search campaign you already run qualifies automatically, so the spend sits inside normal reports.

Reach is partial on the ChatGPT side. Similarweb and Graphite data in Digiday puts ad exposure at 43.4% of eligible US users, and the Go plan card said it “may include ads” when we read it on 31 October (our price sheet).

Travel is the gap worth noting: about 4% of the Google count against 24% of the ChatGPT one, whose markets go unnamed. That shows where travel advertisers’ placements sit, and a placement count stops short of demand or sales.