ChatGPT product ads can now target regions inside a country

The same email widens product sets, the slices of a product feed that each ad group may use. One product field can now carry several conditions at once. OpenAI’s developer guide shows sets that filter a feed by price range, category or brand. A product that passes the filter still has no guarantee of impressions, the guide adds.

The rest repeats what OpenAI told advertisers a week earlier, which we covered on 6 November: new campaigns set Target CPA (an average cost per sale or lead) or Target CPC (an average cost per click), Max Bid and Max CPC end for running campaigns on 1 January 2027, and the fully automatic option, once called Autobid, now goes by intelligent bidding.

On the reader side, the ChatGPT Go plan card said “This plan may include ads” when we read it on 31 October, as our ChatGPT page records; the US price is not shown there.

Each region and each extra filter narrows the shoppers and products an ad group can draw on, which is the thin-data case OpenAI’s 5 November email said can slow a Target CPA campaign until part of its budget goes unspent.