Meta ads can show discounts shops switched off, adviser finds

Bram Van der Hallen, a digital marketing adviser, found it and described it on LinkedIn. He traced it to one setting in Commerce Manager, Meta’s shop admin tool. With offer detection from your website and ads switched on there, he wrote, Meta may put those offers into your ads whatever the setting on the original ad. Switching it off keeps Meta from using detected offers in other campaigns, Van der Hallen said.

Each viewer’s past response to ads decides when an offer appears, Net Influencer reported in an earlier piece on the feature, and the offers come from a scan of the website address an advertiser enters when setting up the campaign, which looks for live discounts and promo codes. PPC Land, as Marketing Dive quotes it, sees the risk for shops with more than one offer live: a discount aimed at one campaign or one audience could reach shoppers it was never meant for.

Our page on Meta’s Advantage+ Creative already logs a related complaint: advertisers report AI enhancements that stay on or return after being switched off, one writing that Advantage+ Creative “will NOT toggle off” (r/FacebookAds, 8 September 2026).

The option that stops it lives in Commerce Manager, apart from each ad’s own settings, so a shop that turns promotions off ad by ad has still left its website offers open to Meta until that option is switched off.