Meta’s Muse now phones US businesses for paying users

Before this, calls were limited to a select group of early users who had asked the AI for access; now anyone who pays can ask for one. Plans start at $20 a month for 500 million Muse tokens a week, and heavier users can pay $100 a month for 3 billion. Google’s Gemini and the start-up Instinct already make similar calls.

The other end of the line is the hard part. On the receiving end, TechCrunch notes, many businesses and receptionists end the call as soon as they work out no human is speaking. Meta tried human contractors on some Muse calls in September, after some users reported that the businesses Muse called often hung up on the AI, and later ended that trial for now, PYMNTS reported, citing Reuters.

Muse’s two prices match two of Anthropic’s: on our price sheet, checked 12 November, Claude Pro costs $20 a month and Claude Max $100.

Calls now come only from paying subscribers, so a US business that hangs up on Muse is hanging up on a customer who pays Meta at least $20 a month to have such calls made.