Svedka offers $500,000 for a fan-made Super Bowl ad

The contest answers the reaction to Svedka’s first Super Bowl ad in February, a 30-second spot that used AI to bring its robot mascot, Fembot, back to life. It came 53rd of 54 in USA Today’s Ad Meter, and 39 per cent of voters gave it one star out of five, Marketing Brew notes. Sazerac’s chief marketing officer, Sara Saunders, told Marketing Brew that sales still rose about 23 per cent in the first half, on Nielsen figures shared by the brand, and that many people had told her they could do better.

Any production style is allowed, and the brand’s toolkit names “AI-led” alongside low-budget and cinematic approaches. Saunders told Marketing Brew she would like Fembot in the entries and expects AI in some of them, though neither is required.

For an AI entry, generating the footage is a small cost. On our price sheet, a Veo 3.1 Fast clip of four to eight seconds works out at $0.40 of a Google AI Pro plan’s monthly credits (2 November check), so two clips cover 15 seconds for $0.80; Kling 3.0 at 1080p with sound works out at $0.18 a second for a member buying top-ups, about $2.70 (31 October check).

Those per-clip figures sit on top of a Google AI Pro plan or a Kling membership, so for an entrant who already pays for one, the generated footage costs a few dollars against a $500,000 prize.