Vidu pricing
Vidu pricing starts at $10 a month for 800 credits on Standard, the cheapest plan with commercial use. Its Q4 model at 540P costs 2 credits a second, so $0.025 per second of video if every credit is used (pricing, checked ).
Free Vidu accounts get the same Q4 model at 540P on trial and daily log-in credits. The terms keep commercial use to paid users (s.3.4).
| Plan | Monthly price (USD) | Billed yearly, per month (USD) | Cost per second of 540P video (USD) | Paid ads | Billed yearly, per month (USD) |
|---|---|---|---|---|---|
| Free | Free | Not published | Not computed | Barred | Not published |
| Standard | $10 | $8.25 | $0.025 | Allowed with conditions | $8.25 |
| Premium | $43 | $35.42 | Not computed | Allowed with conditions | $35.42 |
| Ultimate | $115 | $95.83 | Not computed | Allowed with conditions | $95.83 |
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What you get on each plan, and notes
- Free
- What you get: Q4 model at 540P for 2 credits a second; 10 references a month; trial credits on sign-up and daily log-in credits
- Notes: The compare table marks commercial use and watermark-free download for paid plans only.
- Standard
- What you get: 800 credits a month (100 credits = $1.25 monthly, $1.03 yearly); 3 to 16 s clips; 4 videos at once; commercial use; no watermark
- Notes: Pricing page read in the browser 12 November 2026, both toggles, in US dollars. Every paid card says
Limited-time offer
with no end date or later price. Yearly card: $8.25 a month beside a struck $10. API credit packs are sold separately on platform.vidu.com at a standard USD 0.005 a credit (USD 0.0035 a credit on launch packs marked 30% off). - Ultimate
- What you get: 10,000 credits a month, or 20,000 for $230 a month ($191.67 yearly); off-peak quota of 200 videos a day
- Notes: Same read. The compare table lists Ultimate at 8,000 credits a month while the card sells 10,000.
Source: vidu.com/pricing
What a Vidu credit costs on each plan
A credit is Vidu’s unit of spend: every second of video uses a set number of them, and each plan sells a monthly bundle. Bigger bundles and yearly billing bring the price of 100 credits down by about a quarter at most.
| Plan | Credits a month | Per 100, monthly (USD) | Per 100, yearly (USD) |
|---|---|---|---|
| Standard | 800 | $1.25 | $1.03 |
| Premium | 3,500 | $1.23 | $1.01 |
| Ultimate | 10,000 | $1.15 | $0.96 |
| Ultimate, 20,000 | 20,000 | $1.15 | $0.96 |
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Doubling Ultimate to 20,000 credits for $230 a month buys no discount: the price per credit stays the same.
The cards and the compare table disagree on Ultimate. The card sells 10,000 credits, the compare table lists 8,000 (pricing). At 8,000, 100 credits would cost $1.44, more than Standard.
Every paid card carries a “Limited-time offer” tag with no end date and no later price.
What a second of Q4 video costs on each plan
Method: $0.025 per second of video at list price on Standard at $10 a month, if every credit is used. Standard at monthly billing: 10 dollars / 800 credits = 0.0125 dollars a credit. The cards price the Q4 model at 540P at 2 credits a second, so 0.025 dollars a second, or 0.13 dollars for a 5-second clip. Higher resolutions and other models cost more credits; the cards state only the 540P rate.
The table prices that model only, on the current “Limited-time offer” prices, if every credit is used.
| Plan and billing | Per second (USD) | 5-second clip (USD) |
|---|---|---|
| Standard, monthly | $0.025 | $0.13 |
| Standard, yearly | $0.021 | $0.10 |
| Premium, monthly | $0.025 | $0.12 |
| Premium, yearly | $0.020 | $0.10 |
| Ultimate, monthly | $0.023 | $0.12 |
| Ultimate, yearly | $0.019 | $0.10 |
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The app’s credit rates for Q3, Q3 Pro and resolutions above 540P show only after sign-in. The API lists its Q3 rates in dollars, below.
Vidu API pricing
Vidu’s API on platform.vidu.com sells credits at $0.005 each and lists every model per second (API pricing, read ).
| Model | 540p (USD) | 720p (USD) | 1080p (USD) |
|---|---|---|---|
| Q3 Pro | $0.050 | $0.100 | $0.120 |
| Q3 Turbo | $0.040 | $0.060 | $0.070 |
| Q3 reference to video | $0.040 | $0.060 | $0.080 |
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Q4 preview on the API runs from $0.045 a second at 540p to $0.39 at 4K. The API lists Q4 as a preview model, so the two are not a like-for-like quote. Even so, Q4 at 540P costs less in the app: $0.025 a second on Standard if every credit is used, against $0.045 on the API.
The rights differ too. Section 3.4 extends commercial use to “paid users”, and the terms do not say whether buying API credits alone makes you one. The rights matrix holds the plan rows.
Off-peak quotas
Premium’s card gives an off-peak quota of 20 videos a day, and Ultimate’s 200 (pricing). Standard’s card lists no off-peak quota.
The pricing page names neither the hours nor whether off-peak videos draw on your credits. On the API, Q3 Pro off-peak costs half the standard rate, with audio on (API pricing).
Is Vidu free?
Yes, to try. A free account gets trial credits on sign-up, daily log-in credits and 10 references a month, all on Q4 at 540P. Downloads keep a watermark: the compare table marks watermark-free files for paid plans only.
Users report the daily allowance shrinking, from 30 credits a day to 5 and then to none (6 of 27 sources: Reddit, Reddit).
Costs the plan card leaves out
Subscription credits are “valid for 30 days”, so a quiet month loses them. Purchased and bonus credits last two years. The FAQ adds that Vidu is “unable to provide refunds” (pricing).
Users also report credits spent on failed or off-brief takes (4 of 27 sources: Trustpilot, YouTube). Every retake bills again, so budget for more seconds than the finished ad runs.
Where to compare
The Vidu profile covers the models, the ad generator and the licence Vidu takes over your uploads. For the same job on other models, Kling AI pricing prices Kling 3.0 per clip on every route. Hailuo AI pricing prices MiniMax H3 by plan.
The price tracker row sets Vidu beside every tool. The cost per AI ad calculator adds hook variants and the share of takes you keep.
Questions buyers ask about Vidu pricing
How much does a Vidu video cost?
A 5-second Q4 clip at 540P costs $0.13 on Standard billed monthly, if every credit is used.
Do Vidu credits expire?
Subscription credits expire after 30 days; purchased and bonus credits last two years (pricing).
Can I cancel a Vidu subscription for a refund?
No. The pricing FAQ says Vidu is “unable to provide refunds”.
Sources
- Vidu: Vidu pricing, plan cards in US dollars on both billing toggles, the Q4 rate at 540P, off-peak quotas, the compare table, the
Limited-time offer
tags and the FAQ on credit expiry and refunds. Checked - Vidu: Vidu API pricing, 1 credit at 0.005 dollars; Q3 Pro, Q3 Turbo, Q3 reference-to-video and Q4 preview rates per second by resolution; off-peak Q3 Pro at half rate. Checked
- Vidu: Vidu Terms of Service, last updated 3 July 2026; section 3.4 on commercial use for paid users. Checked
Alexandre S.
Alexandre S. is a creative ad strategist and copywriter with ten years' experience in digital marketing across multiple channels.
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