Vidu AI for ads
Verdict on Vidu (Shengshu)
Vidu AI suits paid subscribers making short product clips from reference images (read ). Standard at $10 a month buys 800 credits, so a 5-second Q4 clip at 540P costs $0.13 if every credit is used. Vidu takes a perpetual licence to train on your content (s.3.3), and 10 of 27 user reviews say it ignores prompts.
Vidu (Shengshu)
- Best for
- Reference-driven character or product clips built from several images, on a paid plan for commercial use.
- Skip it if
- you upload unreleased packshots or need refunds: s.3.3 lets Vidu train on and promote your uploads, and the pricing FAQ rules out refunds. Kling’s API terms (5.1) bar it from training on your data.
| Made by | Shengshu Technology |
|---|---|
| Category | AI video generators |
| Makes | Video; image |
| Entry price | From $10 a month |
| Cost per output | $0.025 per second of 540P video at list price, if every credit is used; Vidu Q4. Method |
| Use in ads | The clauses, quoted and dated: Can you use Vidu clips in paid ads? |
| Free plan | Yes. Paid ads on the free plan: Barred |
| Free trial | Free plan, no trial listed |
| Languages | Not published |
| API | Yes |
| Status | Active |
What Vidu makes for ads
Vidu AI is a video generator from Shengshu Technology. You give it a prompt, a picture or several reference images, and it returns a short clip. Vidu runs its Q3 and Q4 models in the web app at vidu.com and sells them to developers on its API.
Reference-to-video is the feature ad makers come for. You upload images of a product or a character, and the model keeps them in every shot. That matters when a campaign needs ten hooks with the same bottle on screen.
The AI Video Ad Generator page wraps this into three steps. You “upload your product images”, describe the camera move or backdrop, then “Set the duration, movement amplitude, resolution, and quantity”. It sizes clips at 9:16, 16:9 and 1:1, in “full 1080p resolution”.
The page calls the generator “free to use”, with “some premium features” on paid plans. Free clips still fall outside the commercial licence (terms s.3.4).
Paid cards allow clips of 3 to 16 seconds and four videos at once (pricing).
What Vidu credits buy
Vidu sells credits by the month. Standard costs $10 a month for 800 credits, Premium $43 a month for 3,500 and Ultimate $115 a month for 10,000, though the compare table lists 8,000 (pricing, prices checked ).
The cards price only one model: Q4 at 540P, 2 credits a second. On Standard that is $0.025 per second of video if every credit is used. Higher resolutions and the Q3 models cost more credits, and the app shows those rates only after sign-in.
| Plan | Monthly price (USD) | Billed yearly, per month (USD) | Cost per second of 540P video (USD) | Paid ads | Billed yearly, per month (USD) |
|---|---|---|---|---|---|
| Free | Free | Not published | Not computed | Barred | Not published |
| Standard | $10 | $8.25 | $0.025 | Allowed with conditions | $8.25 |
| Premium | $43 | $35.42 | Not computed | Allowed with conditions | $35.42 |
| Ultimate | $115 | $95.83 | Not computed | Allowed with conditions | $95.83 |
Scroll sideways for all 5 columns
- Free
- What you get: Q4 model at 540P for 2 credits a second; 10 references a month; trial credits on sign-up and daily log-in credits
- Notes: The compare table marks commercial use and watermark-free download for paid plans only.
- Standard
- What you get: 800 credits a month (100 credits = $1.25 monthly, $1.03 yearly); 3 to 16 s clips; 4 videos at once; commercial use; no watermark
- Notes: Pricing page read in the browser 12 November 2026, both toggles, in US dollars. Every paid card says
Limited-time offer
with no end date or later price. Yearly card: $8.25 a month beside a struck $10. API credit packs are sold separately on platform.vidu.com at a standard USD 0.005 a credit (USD 0.0035 a credit on launch packs marked 30% off). - Ultimate
- What you get: 10,000 credits a month, or 20,000 for $230 a month ($191.67 yearly); off-peak quota of 200 videos a day
- Notes: Same read. The compare table lists Ultimate at 8,000 credits a month while the card sells 10,000.
Source: vidu.com/pricing
$0.025 per second of video at list price on Standard at $10 a month, if every credit is used. Standard at monthly billing: 10 dollars / 800 credits = 0.0125 dollars a credit. The cards price the Q4 model at 540P at 2 credits a second, so 0.025 dollars a second, or 0.13 dollars for a 5-second clip. Higher resolutions and other models cost more credits; the cards state only the 540P rate.
Subscription credits last 30 days, and the pricing FAQ says Vidu is “unable to provide refunds”. Vidu pricing works out the cost per credit on every plan, the off-peak quotas and the API rates.
Can you use Vidu clips in paid ads?
On a paid plan, yes, with conditions. Section 3.4 of the terms (3 July 2026) gives a personal licence and widens it for paying accounts:
“Vidu grants you a limited, non-exclusive, non-transferable, non-sublicensable, and revocable license to access and use Vidu and Vidu Content for personal, non-commercial purposes, for paid users, this license extends to commercial use.”
3. Content: Limited License to User
Vidu grants you a limited, non-exclusive, non-transferable, non-sublicensable, and revocable license to access and use Vidu and Vidu Content for personal, non-commercial purposes, for paid users, this license extends to commercial use.
The rights matrix marks Free as barred for ads and every paid plan as allowed with conditions. The licence is revocable. The terms do not say whether buying API credit packs alone makes you a “paid user”.
The licence also runs the other way. Under s.3.3, anything you make available through the service gives Vidu a “perpetual, irrevocable” licence, including “artificial intelligence training” and use “for operational, promotional, or commercial purposes”.
License to Vidu
You grant Vidu and its affiliates a worldwide, royalty-free, sublicensable, transferable, perpetual, irrevocable, and non-exclusive license to use, reproduce, modify, adapt, publish, translate, distribute, publicly perform, publicly display, create derivative works of, and otherwise exploit such User Content.
(i) The right to use User Content to improve and develop Vidu’s existing and future products, including artificial intelligence training.
(ii) The right to publish, edit, translate, or distribute User Content for operational, promotional, or commercial purposes.
The terms define User Content as content “created, submitted, posted, or otherwise made available by you”. That reaches your product photos and, read with 3.2, the clips you generate. A brand’s unreleased packshot uploaded as a reference falls under the same grant.
Two rules in section 5 bear on ad delivery. You must not present “AI-generated output as human-generated content” (5.1.3), and you must not remove “watermarks associated with the Services” (5.3.5).
That first rule sits close to the platforms’ own AI labels: AI ad disclosure rules sets out what Meta and TikTok ask.
10 of 27 user reviews say Vidu ignores prompts
Vidu has few independent reviews: 27 public sources from September 2025 to September 2026, mostly Reddit’s r/viduai and Trustpilot. Praise centres on stylised motion and reference shots. Complaints centre on control over the output, and on credits that vanish with no reply from support.
The loudest one: the model “operates as it wants”, in one paying member’s words, ignoring prompts, source images and negative instructions (10 of 27 sources: Trustpilot, Reddit).
Few of the 27 sources mention paid-plan value, watermark removal, commercial rights or ad use.
Vidu (Shengshu) pros and cons
Pros
- Image-to-video gives sharp, usable clips when it stays on brief (5 of 27 sources: Reddit, YouTube)
- Anime and stylised action are its strong suit (3 of 27 sources: Trustpilot, Trustpilot)
- Q3 makes up to 16 seconds with native audio in one generation (3 of 27 sources: YouTube, Reddit)
- Reference-to-video keeps characters and settings consistent across shots (2 of 27 sources: Trustpilot, YouTube)
- Paid plans carry commercial use under s.3.4 (terms)
Cons
- Prompts, source images and negative instructions ignored (10 of 27 sources: Trustpilot, Reddit)
- Free credits cut from 30 a day to 5, then stopped (6 of 27 sources: Reddit, Reddit)
- Generations stall, queue for hours or fail with errors (6 of 27 sources: Reddit, Reddit)
- Moderation flags ordinary portraits and alters bodies in references (4 of 27 sources: Trustpilot, Reddit)
- Credits spent on failed or off-brief takes; Q3 costs more per clip than Q2 (4 of 27 sources: Trustpilot, YouTube)
- Support silent on credit and account problems (2 of 27 sources: Trustpilot, Reddit)
- Perpetual, irrevocable licence to train on and promote your content (s.3.3, terms)
Vidu beside Kling, Hailuo and PixVerse
Kling members can use output commercially, which “is not restricted” apart from building competing products (paid terms 3.1.2). Non-members must carry the Kling brand on everything (7.2). Kling 3.0 at 1080p with audio costs 12 credits a second, so $0.18 a second for a member buying top-ups (3.0 guide, Credits Policy). See the Kling AI profile.
Kling’s Terms of Service s.3.1(d) and (e) still require written consent to use the Services to advertise. Paid terms 7.1 keep that section for members, and whether 3.1.2 overrides it is unclear.
Hailuo grants commercial rights to content “you generate and download while on a paid subscription plan” (Subscription Service Terms). Standard at $14.99 a month buys about 143 seconds of MiniMax H3 at 768P, so $0.10 a second if every credit is used. The Hailuo AI profile has the clauses.
Hailuo’s Terms of Service Content Standards bar content involving advertising, and the Subscription Service Terms say they prevail in a conflict (s.1.2).
Vidu’s $0.025 per second of video buys 540P, the lowest resolution of the three, so the figures compare price points, never like-for-like clips.
PixVerse let paid output be used commercially from 29 October 2026, but only from models PixVerse built (s.4.1). The PixVerse profile covers the change.
Kling fits 1080p clips with sound, if you hold a membership and accept the open consent question. Vidu fits the cheapest 540P drafts built from reference images, and Hailuo sits between them at 768P.
-
AI video generatorsKling AI
Kuaishou’s video models (Kling 3.0, 3.0 Omni, Turbo) with native audio, multi-shot clips up to 15 s and native 4K.
Price unverified
-
AI video generatorsHailuo AI (MiniMax)
MiniMax’s app for the H3 video model, up to 15 s at 2K with native stereo sound, plus older Hailuo 02 and 2.3.
From $14.99 a month · checked
-
AI video generatorsPixVerse
PixVerse V6 video with native audio, a real-time world model, and hosted Seedance and MiniMax models.
From $10 a month · checked
Every video generator on the site, side by side: AI video generators. Vidu’s plans sit beside every other tool’s in the price tracker.
Questions buyers ask about Vidu
Is there a Vidu AI app?
Vidu runs in the browser at vidu.com. No app from Shengshu is listed on the US App Store (checked 12 November 2026), and the apps named “Vidu AI” there come from other developers.
Does Vidu add a watermark?
On Free, yes: the pricing page’s compare table marks watermark-free downloads for paid plans only (pricing).
Can I get a refund from Vidu?
No. The pricing FAQ says Vidu is “unable to provide refunds”, and subscription credits expire after 30 days.
Who makes Vidu?
Shengshu Technology, which also sells the models on its API at platform.vidu.com (API pricing).
Sources
- Vidu: Vidu pricing, plan cards in US dollars on both billing toggles, the Q4 rate at 540P, off-peak quotas, the compare table, the
Limited-time offer
tags, the FAQ on credit expiry and refunds, and the FAQ line onCommercial License Guidelines
. Checked - Vidu: Vidu Terms of Service, last updated 3 July 2026; sections 3.2, 3.3 and 3.4 on content and licences, 5.1.3 on AI output shown as human-made, 5.3.5 on watermarks. Checked
- Vidu: AI Video Ad Generator, the steps, the settings, 1080p output, the 9:16, 16:9 and 1:1 sizes and the FAQ answer on free use. Checked
- Vidu: Vidu API pricing, 1 credit at 0.005 dollars; Q3 Pro, Q3 Turbo, Q3 reference-to-video and Q4 preview rates per second by resolution. Checked
- Kling AI: Kling AI Terms of Paid Service, released and effective 10 October 2026; sections 3.1.2 and 7.2. Checked
- Kling AI: Kling AI Terms of Service, last updated 21 April 2026; section 3.1(d) and (e) on advertising consent. Checked
- Kling AI: Kling 3.0 model user guide, 12 credits a second at 1080p with native audio. Checked
- Kling AI: Credits Policy, 66 credits to the dollar at the standard top-up price. Checked
- Hailuo AI: Hailuo AI subscribe page, the site text giving Standard about 143 seconds of MiniMax H3 at 768P a month. Checked
- Hailuo AI: Hailuo AI Video Subscription Service Terms, last updated 14 July 2025; commercial rights to content generated and downloaded on a paid plan. Checked
- Hailuo AI: Hailuo AI Terms of Service, last modified 19 August 2026; the Content Standards on advertising. Checked
- PixVerse: PixVerse Terms of Service, updated 29 October 2026; section 4.1 on paid output and third-party models. Checked