AI video tools for agencies

What does an agency need that a shop does not?

Mainly separation between clients. A single shop can live in one workspace, while an agency mixing five brands risks one client’s logo landing in another client’s ad. Creatify gives each client a brand space, a separate area for one brand’s assets.

Creatify is the one plan below that separates clients by brand; every other plan here gives one shared workspace or states none.

Business also has “no per-seat fees”, so adding a freelancer for a month costs nothing extra.

What five clients at ten ads each cost

Five clients at ten 30-second ads make 50 ads a month. This table runs that volume through each published credit rate, with no retakes. Per ad is the plan price divided by 50.

Creatify Business is the dearest priced line here per ad, and you pay that for ten separate brand spaces.

The working is simple. Creatify bills 5 credits per 15 seconds. HeyGen lists 31 credits a minute on Avatar IV and 48 on Avatar V.

Synthesia says a finished minute uses about 100 credits, more if the avatar stays on screen. MakeUGC’s API docs charge 100 credits a video. Arcads’ help centre charges 800 for each started minute on two of its three talking-actor models.

Creatify Max covers the 500 credits for under half of Business’s price but stops at 3 brand spaces, so it fits up to three clients. From four clients Business is the plan to price, and its 1,000 spare credits cover client revisions. Creatify’s pricing FAQ treats anything that re-runs the AI as a new generation.

Tagshop stays off this table, since its pricing page sends teams at this volume to a custom plan.

May you hand the video to your client?

Mostly yes: Topview allows it outright, five tools add conditions and Arcads’ wording is unclear. The plan pages say nothing about this, so read the terms before you sign a client.

Arcads’ wording leaves open whether a client may keep running a video you made for them. MakeUGC’s Fair Use Policy ties the output licence to an active paid subscription, which matters when a client stays and you leave.

The training column matters for a different reason: you are uploading a client’s product shots and scripts. Check your client contract before you connect their assets. Every plan’s state is on the table of ad terms.

The tools, one by one

Creatify: built around brand spaces

Creatify’s agency page walks through the work you sell. Paste a client’s product link, get hook variants and sizes, and make spec ads to pitch a prospect.

The case figures there are Creatify’s own, such as LAIFE’s “Ad creatives tested a week” reaching 50, up from 10.

Reviewers report the same strength: 15 of 61 praise variant volume (Reddit, Product Hunt). Seventeen of 61 say outputs miss the brief, from lip sync to product details (Trustpilot, Trustpilot), so budget a human check on every client ad.

Fifteen of 61 say credits run out faster than the pricing suggests (Reddit, Trustpilot). Nine of 61 report trouble cancelling (Trustpilot, Trustpilot). A plan’s credits expire after 2 months.

Two of 61 sources say templates run short for B2B and corporate videos (G2, Product Hunt). A client wanting training or explainer video fits Synthesia better. Its Moderation Policy also bars unauthorised legal, medical or financial advice, which binds some client categories.

Best for

Agencies with four to ten client brands that want one pooled bill and client areas kept apart.

Skip it if

you need your own brand on the tool: white-label support starts on Enterprise, and the plans below it list none.

HeyGen: the same ad in many languages

HeyGen suits a client selling across markets, with 175 languages on paid plans. Business is $149 a month plus a charge per added seat, checked 7 November 2026.

Seven of 39 sources report per-minute credit costs rising in August and September 2026 (Trustpilot, Trustpilot). Re-check the table above before you quote a client.

Best for

Agencies with clients selling across markets, who localise one avatar ad into several languages.

Skip it if

clients need to log in themselves: section 2 of the terms bars you from authorising third parties to use the service.

MakeUGC: approval flows on Pro

MakeUGC is the plan here that lists approval flows, so a client can review before an ad goes out. Those sit on Pro, at $149 a month for 2,000 credits, or about 20 videos, checked 7 November 2026. Fifty a month needs its 5,000-credit tier.

Its terms (5.3) let agencies serve clients only through seats or workspaces. Seventeen of 29 sources report charges after cancelling (Trustpilot, Trustpilot).

Best for

Agencies that want client sign-off inside the tool, with approval flows on Pro and 5 seats.

Skip it if

you want to resell the tool under your name: terms 7(m) bar white-labelling without a written reseller agreement.

Topview: a pooled team plan

Topview’s Team plan lists unlimited members and one credit pool, at $180 a month per seat, checked 7 November 2026. It publishes no credit rate for avatar video, so a client quote needs your own count. Fourteen of 73 sources say credits drain fast because wrong outputs still bill (Trustpilot, Trustpilot).

Best for

Large teams that want unlimited members on one pooled credit balance.

Skip it if

you work with pharma or medical clients: the terms’ Prohibited Content list (item 4) needs Topview’s prior written approval for those ads.

Synthesia: client logins, with an ad catch

Synthesia’s terms name a client as an Authorized User. But its Acceptable Use Policy bars stock avatars from paid social without written consent. Each ad client then needs a personal avatar of a consenting person. Pro includes 5 personal avatars and 1 editor. Pro is $89 a month, checked 7 November 2026.

Best for

Agencies whose clients log in to review, with a personal avatar of a consenting person for any paid social.

Skip it if

you make paid social with stock faces: the policy bars it without written consent. Section 3 of HeyGen’s terms sets no such limit on paid plans.

Arcads: a licence question first

Arcads publishes no price, and its Pro plan adds team seats at 48,000 credits a month. Its users praise output volume: 9 of 64 sources say teams test far more ads than a creator could supply (Reddit, Trustpilot).

Best for

Teams already on its plan who have settled the client handover clause.

Skip it if

you must show a client a price before they sign: Arcads publishes none, and its licence wording on client handover is unclear.

Higgsfield: a handover clause that names sublicensing

Higgsfield’s terms (4.4) name transfer and sublicensing outright, though section 8 adds the model makers’ rules. Its team plans pool credits across seats, and their prices are not readable on the pricing page, checked 2 November 2026.

It suits agencies making generative footage more than talking actors, since it bills per model on one credit balance. Eight of 52 sources say generations run slow or fail and still cost credits (YouTube, Reddit), so price retakes into a client quote.

Best for

Agencies making generative footage on Kling, Veo and Seedance from one pooled credit balance.

Skip it if

a client bars training on its assets: Higgsfield trains on inputs and outputs unless you hold an Enterprise Agreement.

The rest of an agency’s ad stack

For research, Foreplay’s Agency plan at $459 a month holds 10 users, Spyder for 50+ brands and white-label sharing.

For reports, Motion Starter at $999 a month lists unlimited seats and ad accounts up to $50,000 of spend, checked 7 November 2026.

Thirty of 104 sources say clients read its visual reports at a glance (G2, G2). Yet its terms (3.3, 1.39) cover reports for “internal use”, so get Motion’s written yes before you send one to a client.

If you plan to sell these ads as a service, how to sell AI UGC ads covers pricing it.

B2B video ads cover what to show when there is no product in hand and which LinkedIn specs apply.

More pages for Creatify users, sorted by job, in the Creatify hub →