Best Amazon PPC software

What each tool costs at your ad spend

At $5,000 a month of ad spend, Scale Insights costs least of the tools that print a price, and Perpetua most. At $25,000, the share of spend decides the bill, and two of the vendors leave theirs blank.

Method: each vendor’s monthly list price, plus its printed share of the stated spend; BidX bills monthly on a yearly commitment. An unprinted base or share stays blank, so the BidX, Perpetua and Teikametrics cells at the higher spend are floors.

What does Amazon PPC software do that the free console does not?

Amazon PPC software changes your bids and keywords by rules, across many campaigns at once. PPC means pay per click: on Sponsored Products you set the most you are willing to pay per click and pay “only for clicks”, with “no monthly or upfront fees” (Amazon Ads).

Two ratios run the job. ACoS is ad spend divided by the sales your ads brought in, times 100 (Amazon Ads). TACoS divides the same spend by all your sales, organic ones included. Our Amazon TACoS guide works both through in dollars.

Amazon’s console already automates some of this for free. Budget rules raise a Sponsored Products budget for an event or when ACoS or conversion rate hits a threshold (Amazon Ads, 12 August 2021). Schedule bid rules, launched on 6 November 2023, increase bids at set hours and on set dates (Amazon Ads).

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The software adds what those rules leave out. It moves converting search terms into manual campaigns, a job called keyword harvesting, and adds wasting terms as negative keywords. It also builds campaigns in bulk and reports across accounts.

Which Amazon PPC tool fits your job?

The first job is a new seller with a few products. Amazon’s free rules handle budgets and peak-hour bids. When you want harvesting and bid cuts without a contract, Scale Insights starts at five products and lets you cancel any time (“no contracts”).

The second is a growing brand that thinks in TACoS. BidX lets you write your own if-then rules and set a TACoS target. Teikametrics prints its rate above its spend cap, so you can cost it in advance. Helium 10 suits a seller who already pays for its research tools.

The third is an agency. Perpetua Premium is custom above $500,000 of monthly spend. Teikametrics Enterprise starts above $100,000 on custom pricing, and Pacvue sells by quote. BidX connects one Amazon account per region by default, and multi-account set-ups go through its support.

The tools, one by one

Amazon’s own rules: free, inside the console

Amazon’s console is the tool every seller already has, and its budget rules and schedule bid rules cost nothing.

Amazon’s announcement describes schedule bid rules that “increase bids at specific times” (Amazon Ads); check the console for rules that lower them.

BidX: rules you write, with a TACoS target

BidX runs your Sponsored Products, Sponsored Brands and Sponsored Display bids by rules, plus Amazon DSP and Walmart.

Its pricing page lists every plan; the Self Service card reads “+ %” with the share left blank.

Its terms give 14 free days (section B 2.1), while the pricing FAQ describes “a paid three-month proof of concept”.

BidX users praise the rule automation: 43 of 54 sources name it or the time it saves (OMR Reviews, Trustpilot). Fourteen of 54 report slow loading or late data, most often on large catalogues (OMR Reviews, OMR Reviews, page 2). The BidX profile has the full synthesis.

Leaving early after a data-switching notice costs 20% of the remaining fees, capped at six months (terms, 14.25).

Scale Insights: the lowest fixed price

Scale Insights charges per product it automates, and products you leave alone cost nothing. Scale 5 costs $78 a month and Scale 100 $688 (pricing page). Yearly billing takes 20% off.

The 1% Plan covers unlimited products for “1% of monthly ad spend”, through a contact form on the same page. Each product counts once per marketplace, so one product sold in the US and Canada takes two slots. The 30-day trial automates one product in one country.

Teikametrics: a printed rate above the cap

Teikametrics Essentials costs $179 monthly or $149 billed yearly, for up to $10,000 of monthly spend (pricing page).

Essentials covers Amazon and Walmart, with a free trial.

Advanced adds 3% “of ad spend over” that cap to a custom base (Teikametrics). Enterprise, above $100,000 of spend, carries the same 3% line. The page states no contract length.

Helium 10: PPC inside a research suite

Helium 10 Ads is the tool Helium 10 sold as Adtomic before a rebrand (Helium 10). It comes with the Diamond plan, at $359 monthly or $279 billed yearly (pricing page). The FAQ adds that “Diamond plan customers incur a 2% management fee on PPC spend managed through Helium 10 Ads.”

The plan lists “Rules-based ad automation and dayparting” and bulk campaign tools. It also carries Helium 10’s keyword and product research.

Perpetua: goal-based, the highest flat entry

Perpetua Essentials costs $695 a month for up to $10,000 of monthly spend (pricing page).

Growth adds a share of spend it does not print, and Premium is custom above $500,000. The page names no trial or contract term.

Pacvue: enterprise, price on request

Pacvue publishes no price. OMR Reviews says the provider shares no price information (OMR Reviews), and G2 lists none from the vendor (G2). You book a demo and get a quote.

Which tools do dayparting and AI?

Dayparting means changing bids by hour of the day. Amazon’s schedule bid rules raise bids at set hours.

Amazon PPC Dayparting: Does Ad Scheduling Actually Work? (Honest Test Results)Clear Ads · from 6:29

Helium 10 lists dayparting on its pricing page, and Scale Insights lists a “Dayparting rule” on its own.

Of the tools here, BidX documents its AI most plainly: BidX Intelligence ranks suggestions overnight and changes nothing in your campaigns. Two of 54 BidX user sources say it leans on rules and uses less AI than its rivals (OMR Reviews, OMR Reviews, page 2). So check whether a tool’s AI acts or advises before you count it as automation.