What’s new in Creatify

What changed in the plans

Creatify’s pricing page still listed Starter and no Standard plan in our daily price check of 12 October 2026. By the check of 16 October it listed Standard, Pro, Max and Business. The archived copy of 6 October 2026 shows the older line-up and the copy of 17 October 2026 shows the new one (6 October, 17 October).

Divide a plan’s price by its credits and you get the price of one credit: Starter cost $0.39 a credit and Standard costs $0.273. Pro went from $0.33 to $0.196.

A 30-second avatar video bills 10 credits on Creatify’s current rates. That puts it at $2.73 on Standard, against $3.90 on Starter. Standard’s 55 credits make five such videos a month, against ten on Starter. The Creatify pricing page has every plan, and Creatify’s own page does not say what happens to existing Starter subscribers.

The yearly discount went from 20 to 30 per cent

The last archived copy, from 20 October 2026, reads “SAVE 20% ON ANNUAL PLAN” (archive). The live page read 30 per cent on 21 October 2026 and still does.

Billed yearly, Standard is now $10 a month billed yearly instead of $12. Pro is $38 a month billed yearly instead of $44.

Max is $66 a month billed yearly instead of $76. Business is $136 a month billed yearly instead of $156.

Prices over time are on the Creatify price history, and deals on AI tools in the Black Friday guide.

What each name means

• Standard: the entry plan, with 55 credits a month, 300 AI actors (avatars) and 1 seat.
• Agent, or Ad Agent in the app: an assistant that makes video ads by chat. Creatify’s help article of 4 October 2026 says it is now the main way to create ads and replaces Creative Agent.
• Performance Agent: Creatify’s page for this same agent. It connects to your Meta, Google Ads and TikTok accounts and drafts changes for you to approve. AI media buyer sets it against Madgicx, Meta and Google.
• AI Media Buyer: the name on Creatify’s 18 June 2026 launch post for its ad account agent, the one on the Performance Agent page.
• AdMax: in the help centre, a plan with unlimited credits (article dated 28 May 2025). On 6 November 2026 the Performance Agent page says AdMax was the earlier name of the agent. Paid AdMax plans moved to the plan it calls Pro 499 at the same price on 31 August 2026, with 2,000 credits a month.
• AdFlow: a canvas where each step of an ad, such as the image, script and voiceover, is a block you connect. Its Copilot is a chat that plans the blocks for you.
• Ad Insights: a pricing row from Pro up with no description on that page. The separate Creative insights page describes an agent report that groups your ads by hook, angle and format.
• Studio: a done for you service in which a creative team makes the ads. It offers 25 to 100 or more videos a month and a 48 hour turnaround on its page. It has no listed price and a Book demo button.
• Max (Slack): the Slack agent, separate from the Max plan. Mention @Max in a thread for numbers, reports and approve buttons.
• MCP: a connector that lets ChatGPT, Claude and other assistants make Creatify ads. You sign in with your Creatify account, with no API key. Creatify API covers the developer side.

Ad Agent

Ad Agent is Creatify’s AI assistant for making video ads by chat, and it’s now the main way to create ads in Creatify. It replaces Creative Agent.

What happened to AdMax?

AdMax was the earlier name of this agent. It is now Creatify Agent (Ad Agent in the app), with the same login at creatify.ai. Paid AdMax plans moved to Pro 499 at the same price on August 31, 2026, with 2,000 credits a month.

Dated launches, newest first

• 21 October 2026: yearly discount at 30 per cent on the pricing page (above).
• Between 12 and 16 October 2026: Standard, Max and Business added, Starter removed, Pro repriced (above).
• 11 October 2026: Asset Generator credit prices cut in the API.
• October 2026: Aurora 2.0 in the API (the changelog gives the month only).
• 4 October 2026: help article names Ad Agent as the replacement for Creative Agent.
• 15 September 2026: Boreal, Creatify’s own video model.
• 31 August 2026: paid AdMax plans move to Pro 499 at the same price, with 2,000 credits a month (Performance Agent page).
• 18 June 2026: AI Media Buyer, an agent that connects to ad accounts.
• 18 May 2026: Creatify Agent, which the post says is on all plans.
• 1 May 2026: AdFlow Copilot.
• 15 April 2026: AdFlow.
• 30 March 2026: HTML interactive ads, in beta in the dashboard under AI Tools. They are single HTML files with video and tappable buttons for networks such as AppLovin and Meta.
• 13 October 2025: Asset Generator.
• 3 September 2025: Aurora, the model that turns one image into an avatar video.

Boreal’s launch post claims $0.01 a second for text to video and image to video. At the API plans’ credit prices, the billing docs’ 720p rate of 1 credit per 10 seconds works out at about $0.015 to $0.020 a second (billing docs).

Creatify’s pages carry no launch date for Studio, Ad Insights, the Max Slack agent or MCP.

For a first ad on the current menus, the Creatify guide walks through each step, and the free plan guide covers the 10 monthly credits. The Creatify profile holds the full plan and terms read.

Questions about Creatify’s changes

Did Creatify rename Starter to Standard?

Creatify removed Starter and added Standard, a different plan with 55 credits against Starter’s 100. Both sat at the entry level of the line-up.

Is AdMax still sold?

No. The pricing page lists no AdMax plan. The Performance Agent page says AdMax was the earlier name of the agent . Paid AdMax plans moved to Pro 499 on 31 August 2026.

What is the yearly discount now?

30 per cent on the pricing page read on 21 October 2026 and 6 November 2026, up from 20 per cent.

Every Creatify guide, sorted by the ad you want to make, is in the Creatify hub →