Canva restructure hits 1,271 roles as its growth slows

Perkins called it the “hardest moment in our thirteen-year history” and said growth had slowed, a first in ten years. Neither she nor the company named artificial intelligence as the cause; the announcement spoke more broadly of new technology altering the way people make things, the ABC says.

The Age lays out the pressure behind it. Revenue grew 38 per cent in 2025. Canva has now cut its growth forecast for this year by a third to 20 per cent and lowered its own valuation to $31 billion. Profits were also under strain from the AI bill for more than 200 million free users, which led it to hold back its largest AI-led update. Departing staff get at least six months’ salary.

For anyone paying for Canva, the AI meter already exists. The Pro card we read on 31 October puts AI features on a shared monthly allowance that varies by plan, with an AI Pass sold on top. We store no price because Canva prices by region (our price sheet).

Running AI for free users ate into Canva’s profits and its plans already ration AI through an allowance, so a team making ads in bulk on Canva should check that allowance before it promises volume.