Meta’s Muse builds spaces that update from your connected apps

The part that matters is what happens afterwards. Prices and dates inside a space refresh by themselves once you link an outside app such as Notion, OpenTable, Gmail or Google Calendar, Meta says, because Muse keeps reading from it. A space can also sit in your main tab, and you can write notes in it or tick things off.

Everyone on Muse and Meta AI also got new models that day, trained with Muse Wonder, an advanced model Meta launched in October. They carry Active Memory, which spots when past information becomes relevant, and Active Focus, which keeps the agent working towards a goal. In Meta’s internal evaluation they correctly applied critical context in 90% of tasks, and the previous model managed 76% (The New Stack). OpenAI’s and Anthropic’s personal agents sit on their top plans, the outlet notes, while Muse has a free tier.

For advertisers, Meta’s tools remain elsewhere. Our Meta ads page, updated 24 October, lists image generation, background generation and text variations inside Ads Manager, and none of them touches a space.

Mark Zuckerberg called shopping Muse’s top use in October. A shopping hub that refreshes its own prices holds that intent inside a Meta app between sessions, and none of the Ads Manager tools on our page reach it.