AI news · Google Ads · Performance Max
Performance Max now pulls in your videos from other channels
Google’s sourced videos setting, on by default for new campaigns, lets its AI add up to 10 crawled clips per asset group from your site, YouTube and social pages.
Performance Max campaigns can now fill their video slots with clips Google finds for you. A new setting called sourced videos lets Google’s AI crawl your landing page, your linked YouTube channel and your social accounts for videos and add them to your campaigns, Search Engine Roundtable reported on 23 October 2026. It sits under asset optimisation, at campaign level.
The setting is on by default for every new campaign. Google’s help page says a recent platform update may have switched it on in some existing campaigns where nobody enabled it. You still approve which sources Google may take videos from.
Each asset group, the bundle of headlines, images and videos a campaign mixes into ads, can take up to 10 of these clips on top of your own, the help page says. Google rotates them on its own schedule, and a video you delete at the source drops out of your ads.
On our price sheet, one Veo 3.1 Fast clip of 4 to 8 seconds works out at $0.40 on Google AI Pro, read 23 October 2026, so ten fresh AI clips cost about $4 to make. Our list of free AI video generators for ads covers the routes that cost nothing.
Ten sourced clips cost nothing to generate where ten Veo Fast clips cost about $4, and the trade is control: once a channel is approved, any video on it that Google picks can run as a paid ad without a fresh look from you.
Sources
- Search Engine Roundtable: Google Ads Asset Optimization Sourced Videos On/Off Toggle. Checked
- Google Ads Help: About sourced videos in Performance Max campaigns. Checked
Alexandre S.
Alexandre S. is a creative ad strategist and copywriter with ten years' experience in digital marketing across multiple channels.
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