Filmora pricing
Filmora pricing starts at $49.99 a year for Basic, which includes no AI credits. Filmora Advanced costs $59.99 a year and adds 1,000 AI credits a month (shop page, checked ).
The other route is a one-off $79.99 Perpetual licence. It keeps Filmora 16 for good, with 1,000 AI credits once. Free exports carry a watermark.
| Plan | Monthly price (USD) | Billed yearly, per month (USD) | Paid ads | Billed yearly, per month (USD) |
|---|---|---|---|---|
| Free | Free | Not published | Unclear | Not published |
| Basic | Not published | $4.17 | Allowed with conditions | $4.17 |
| Advanced | Not published | $5 | Allowed with conditions | $5 |
| Perpetual | Not published | Not published | Allowed with conditions | Not published |
| Team | Not published | $12.99 | Allowed with conditions | $12.99 |
Scroll sideways for all 4 columns
What you get on each plan, and notes
- Free
- What you get: Editing and export with a watermark on every exported file; AI Mate 15 uses a day; 1,500+ effects
- Notes: Shop page text:
watermarks will be added to the exported files
. - Basic
- What you get: Annual plan, US$49.99 a year; watermark-free 4K export; 1 GB cloud storage; version upgrades; AI features paid by AI credits, none included; 500 free AI Mate conversations on the card
- Notes: US shop page, Individuals tab, read in the browser 12 November 2026 with the currency set to USD. Annual figure = 49.99 / 12.
- Advanced
- What you get: Annual plan, US$59.99 a year; 1,000 AI credits a month for 20+ AI features; 10 GB cloud storage; version upgrades
- Notes: US shop page, Individuals tab, read in the browser 12 November 2026 with the currency set to USD. Card shows US$59.99 a year beside a struck US$69.99; annual figure = 59.99 / 12. Credits are issued every 30 days and unused ones are taken back at the next batch.
- Perpetual
- What you get: US$79.99 one-time; 1,000 AI credits once (
Permanent validity
, credit-rules page); updates within Filmora 16 only; 1 GB cloud storage - Notes: US shop page, Individuals tab, read in the browser 12 November 2026 with the currency set to USD. The Windows shop page lists the card for Windows; the Mac shop page (filmora.wondershare.com/shop/buy/buy-mac-video-editor.html, 12 November 2026) shows a Perpetual card listing
Mac
andWin
, and the FAQ ties each licence to one device type. The page source also carries aLimited Time: +1500 Bonus AI Credits
line for this plan that the page does not display. - Team
- What you get: Annual plan, US$155.88 per user a year (1 to 5 users); permission for company use; no attribution required; no AI credits or Creative Assets
- Notes: Team & Business tab (store/buy-business.html), read 12 November 2026; annual figure = 155.88 / 12. More than 5 users goes through a sales form.
Source: filmora.wondershare.com/shop/buy/buy-video-editor.html
Filmora price per month on each plan
Review sites quote a monthly figure the shop does not sell. Capterra and Software Advice list Filmora from $19.99 a month. On the US shop sells no monthly plan: it shows yearly and one-time prices only.
Divided by 12, no individual plan reaches six dollars a month.
| Plan | Yearly price | Per month | AI credits |
|---|---|---|---|
| Basic | $49.99 | $4.17 | None |
| Advanced | $59.99 | $5 | 1,000 every 30 days |
| Team, per user | $155.88 | $12.99 | None |
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Method: the yearly price divided by 12, paid upfront. Both individual plans “Automatically renew”, in the card’s words.
Advanced costs under a dollar a month more than Basic. Those 83 cents buy 1,000 credits a month and 9 GB more cloud storage. Basic suits you if you never use the AI tools: the yearly gap of $10 buys 1,500 credits as a pack, against 12,000 on Advanced.
Is Filmora free?
Yes, to edit, though every export is marked. The shop FAQ says “watermarks will be added to the exported files” on Free (shop page).
A watermarked file is a poor fit for an ad, so Free works as a trial of the editor. It gives AI Mate, Filmora’s chat assistant, 15 uses a day. Every paid plan raises that to 500 free uses a month, in the shop’s comparison table.
What Filmora’s AI credits buy
AI credits are Filmora’s own currency for its AI features: you spend a set number each time you run one. The credit rules set these rates for six features used in ad edits.
| AI feature | Credits | Uses from 1,000 credits |
|---|---|---|
| Google Veo 3.1 text-to-video clip | 450 | 2 |
| Sora 2 text-to-video clip | 150 to 450 | 2 to 6 |
| AI translation with voice | 16 a minute | 62 minutes |
| Speech to text | 4 a minute | 250 minutes |
| Smart Short Clips | 6 a minute | 166 minutes |
| AI voice cloning | 100 | 10 |
Scroll sideways for all 3 columns
Method: 1,000 divided by the credits per use, rounded down.
Spread over a year, Advanced’s 12,000 credits cost half a cent each. A Veo 3.1 clip then costs $2.25 on Advanced, if every credit is used. The smallest pack, 1,500 credits at $9.99, puts the same clip at $3.00. Larger packs cost about half a cent a credit or less: 5,000 credits at $25.99 bring the clip to $2.34.
Timing matters more than the rate. Subscription credits are “Valid for 30 days from the date of issuance”, and the shop FAQ says unused ones are taken back when the next batch arrives. Pack credits last a year, and Perpetual credits have “Permanent validity”.
To price a batch of ad edits with hooks and variants, the cost per AI ad calculator takes your own figures.
Perpetual licence or subscription
The Perpetual licence suits an editor who wants the timeline and little AI. You pay $79.99 once and get “Updates Within Filmora 16”. The next major version means buying again.
Filmora 16 came out on 9 October 2026, so a licence bought now covers the current version (PR Newswire).
Against Basic, Perpetual costs more in year one and less from year two: two Basic years come to $99.98. The catch is credits. Perpetual gives 1,000 once, while Advanced issues 1,000 every month.
The main shop’s Perpetual card lists Windows. Filmora’s Mac shop page carries its own Perpetual card with Mac listed, and the FAQ ties each licence to one device type. Buy from the page for the computer you edit on.
Team plans and the attribution line
The plan you buy changes what your ads must carry. Wondershare’s EULA asks individual plans used commercially to write “Video is made by Filmora” in the video description (read 25 October 2026). Every individual plan carries that duty, Perpetual included.
Team, at $12.99 a month billed yearly per user, lists “Permission for Company Use” and “No Attribution Required” (Team page). It also states: “This plan does not include credit benefits or Creative Assets access.” More than five users goes through a sales form.
Which AI output you may run in paid ads is a separate question, and the Filmora profile covers it.
The Creative Assets add-on
Creative Assets is Filmora’s stock library, sold apart from the editor. It starts with 7 days free, then costs $19.99 a month (shop page). Over a year that is $239.88, four times the Advanced plan.
Filmora refunds
The shop FAQ promises a “30-day money-back guarantee”, subject to the refund policy. The policy counts the 30 days “from the initial payment date”.
Two exclusions hit subscribers. No refund on a renewal when “the subscription was not canceled before the renewal charge”. Used credits are “generally non-refundable once consumed”. So cancel before the renewal date if you only need one year.
Where to compare Filmora’s price
The Filmora profile covers what its AI does for ad work. For a browser editor with a monthly plan, invideo AI pricing starts from $20 a month, and Captions pricing starts from $9.99 a month.
The UGC video editors list sorts editors by job, and the price tracker keeps every Filmora plan beside every other tool’s.
Questions buyers ask about Filmora pricing
How much is Filmora a year?
Basic costs $49.99 and Advanced $59.99 a year (shop page). Team costs $155.88 per user.
Does Filmora have a monthly plan?
The US shop shows none on 12 November 2026. Every individual plan there is yearly or one-time.
Is the Filmora perpetual licence worth it?
It costs less than Basic from the second year, if Filmora 16 is enough for you. It includes 1,000 AI credits once, so heavy AI use needs Advanced or packs.
Do Filmora AI credits roll over?
Not on a subscription. Subscription credits last 30 days and the unused ones go when the next batch lands. Pack credits last a year and Perpetual credits do not expire (credit rules).
Sources
- Wondershare: Filmora shop, individuals, the Basic, Advanced and Perpetual cards in USD, the Free watermark line, AI Mate conversations, the Creative Assets trial and the FAQ on refunds, credits and renewal. Checked
- Capterra: Filmora pricing on Capterra, lists Filmora from 19.99 dollars a month. Checked
- Software Advice: Filmora on Software Advice, lists the individual tier at 19.99 dollars a month, billed monthly. Checked
- Wondershare: Filmora shop, Mac, a Perpetual card listing Mac and Win; the FAQ ties each licence to one device type. Checked
- Wondershare: Filmora Team and Business plans, the Team card with Permission for Company Use and No Attribution Required, no AI credits, and a sales form above 5 users. Checked
- Wondershare: Filmora AI credits rules, credit validity by source and credits per AI feature. Checked
- Wondershare: Filmora AI credits pack, one-time packs from 1,500 credits at 9.99 dollars to 100,000 at 399 dollars, valid for one year, plus monthly 2,000 and 8,000-credit packs. Checked
- Wondershare: Wondershare refund policy, undated; 30 days from the initial payment, renewals not cancelled in time and used credits excluded. Checked
- PR Newswire: Wondershare Filmora 16 launches, Filmora 16 launch, 9 October 2026. Checked
- Wondershare: Wondershare End User License Agreement, the commercial-use clause asking individual plans for a
Video is made by Filmora
credit, read 25 October 2026. Checked