Captions vs Creatify

What is each one built for?

In Captions vs Creatify, Captions is a video editor that started on the phone and Creatify is an ad maker that starts from a link.

Captions edits and dubs footage you film yourself, and adds the captions it is named for.

Its Mirage actors read a script you type through Prompt to Video. Captions’ Prompt to Video article (17 August 2026) calls these synthetic presenters “completely virtual”.

Users say it makes phone-shot talking videos and simple ads look finished with little editing time (5 of 36 sources: Trustpilot, Trustpilot).

Creatify takes a product page or an App Store link and turns it into scripted, voiced ad variants (supported links).

Its Aurora page shows the other route: one photo plus your audio or a typed script becomes a talking avatar. How Aurora bills and where it slips: the Creatify Aurora guide.

Creatify also connects to your ad accounts. Its Performance Agent page lists Meta, Google Ads, TikTok, Snapchat, Reddit and OpenAI Ads; AppLovin “connects with a report key for analysis”. Launches wait for your approval on a card. Captions has no ad-account connection on its pricing page.

What does one 30-second avatar ad cost?

$2.73 on Creatify Standard and $4.00 on Captions Max, if every credit is used.

Creatify bills avatar video at 5 credits per 15 seconds, “rounded up”, so a 16-second ad bills as 30 (help centre). Captions bills Prompt to Video at “16 credits every 6 seconds” and gives no rounding rule for a part block (AI usage article).

Creatify’s cost per ad falls as the plan grows; Captions’ stays the same on both plans. Captions prints iOS prices: “Features and prices reflect iOS plans only” (pricing page).

Captions’ help centre also lists Basic at $9.99 a month for 200 credits: the same $4.00 an ad, but only two ads a month.

Creatify’s entry plan costs less for a month of ads. Standard’s 55 credits make five 30-second ads at 10 credits each, with 5 left, for $15 a month. Captions Max’s 500 credits make six at 80 credits each, with 20 left, for $24.99 a month.

A failed render or a retry spends credits on both (Captions’ AI usage article; 15 of 61 Creatify sources), so expect fewer.

Creatify’s pricing FAQ (12 November 2026) says you see “the credit cost before confirming any generation”. Its credits article (19 August 2026) says Agent, Ad Flow and Ad Clone use is “variable and cannot be determined upfront”. Price an agent-built ad on the screen, never at the avatar rate.

Every plan and length: Captions pricing and Creatify pricing. Your own volumes: the cost per AI ad calculator.

Can you run the ads as paid ads?

Yes on Creatify’s paid plans, under its Moderation Policy. On Captions, only the web product’s terms name advertising.

Creatify’s terms (effective 23 September 2024) license use “for business or personal use” and assign you any copyright Creatify holds (6.2). A breach of the Moderation Policy, which bans “Fraudulent, deceptive practices”, reverts “all rights granted to you” to Creatify (6.1, 6.2). Free users “have limited rights” (s.1), and the terms list none.

The Captions on Web Terms (29 September 2025) cover output “for advertising or other purposes” for businesses on captions.ai (1.1). You warrant that you “will disclose that AI was used” and that the output is an ad, “as and when appropriate” (1.2).

The app is another matter. The Captions Terms (4 September 2025) license the mobile app “for your personal use” (18.1) and bar commercial use of Mirage content without written consent (3.1(xiv)). They do not say whether an app-made ad needs that consent.

Mirage’s Acceptable Use Policy bars claims that “do not reflect your honest views and experiences” and bans ads for alcohol, tobacco, vaping, gambling, contraceptives and dating.

Acceptable Use Policy

You may not provide Input that: contains or depicts any statements, remarks, or claims that do not reflect your honest views and experiences;

You may not use the Services: as a means to participate in any disinformation campaign or to create deceptive comments or reviews; or

You may not generate Output that: contains regulated or not age-appropriate goods or services including, but not limited to alcohol, tobacco, nicotine, gambling, contraceptives, sex toys, escort services, dating services, adult entertainment venues

How that clause meets the FTC’s fake-review rule: Captions vs HeyGen. Clause by clause: Captions and Creatify in the rights matrix.

Seats, credits and refunds

Captions gives more seats per dollar; Creatify keeps credits longer than a month.

Captions Max includes “2 total seats (1 admin + 1 additional seat)”, and Frontier three (pricing page). Creatify gives 1 seat on Standard and Pro, 3 on Ultra ($95 a month) and 10 on Business.

Captions sells no single credits: you upgrade, and top-ups open only on Teams, Business and Frontier 4x. Credits are spent whether or not the project “is exported or saved”, and all are lost when you cancel (AI usage article). Unused Captions credits roll over up to three times the monthly allowance (pricing page).

On monthly plans, Creatify credits stay valid two months: the pricing page says unused credits “roll over for one extra month”. Its help centre names a bigger plan as the way to more credits.

Neither refunds a month. Captions: “Monthly plans are non-refundable” (how to cancel), and cancelling must land at least 24 hours before renewal. Creatify: “payments are final and non-refundable” (refund policy, 23 August 2026).

What public reviews report on each

Captions’ complaints centre on credits and its free plan; Creatify’s on output and credit drain. Both have a strong point.

Captions’ two official pages disagree on free credits. The pricing table lists “AI usage credits: None” for Free; the help centre lists “60 - 200 (do not refresh)”. On 36 public sources from October 2025 to September 2026:

• Every AI generation costs credits, failed runs and ignored edits included (8 of 36 sources: Trustpilot, Trustpilot)
• AI edits and avatars distort people or ignore the prompt, and voices can sound robotic (6 of 36 sources: Trustpilot, Trustpilot)
• Support answers within minutes and refunds subscription mistakes quickly (9 of 36 sources: Trustpilot, Trustpilot)

Those are goodwill refunds: the cancel page says “Monthly plans are non-refundable”. One creator who tried Captions and cancelled says in his video description that its AI edit cut the video too far.

I Tried Captions AI… Then Canceled My Subscription 💀BrenJos

On Creatify, 61 public sources from August 2025 to September 2026:

• Outputs miss the brief: lip sync off, faces that change mid-shot, wrong product details (17 of 61 sources: Trustpilot, Trustpilot)
• Credits run out faster than the pricing suggests, with retries and agent runs billed (15 of 61 sources: Trustpilot, Reddit)
• Users report one product link turns into many ad variants quickly, which suits testing many ads at once (15 of 61 sources: G2, Reddit)

More on each: the Captions profile and the Creatify profile.

Which one for your job?

Pick by what you start from. Each job below names its tool and the reason.

You film yourself

Captions. Its editor and dubbing work on footage you shot. Users rate its auto captions as accurate and quick to fix (3 of 36 sources: Trustpilot, Trustpilot).

You sell from a product page and test many ads a week

Creatify. One link becomes a batch of variants at the lower cost per 30 seconds, and the ad accounts connect in the same tool.

How to Turn a Product URL Into an AI UGC Ad With CreatifyAkalanka Ekanayake

You want a testimonial-style ad

Use a real customer’s words with their permission, and let the actor speak as a presenter. Captions’ policy bars invented experiences, and Creatify’s bans “Fraudulent, deceptive practices”. The US rules: are AI UGC ads legal.

If neither fits

For actor ads in 175+ languages, HeyGen Creator lists $29 a month (pricing page); the head to head is Captions vs HeyGen. For app install ads with your real screen inside, read ClipUGC vs Creatify. For ads in many languages from one master, read Akool vs Creatify.

Every replacement by job: Captions alternatives, Creatify alternatives and the AI UGC hub.

Questions buyers ask about Captions and Creatify

Is Captions cheaper than Creatify?

No, per ad. A 30-second avatar ad costs $4.00 on Captions Max against $2.73 on Creatify Standard, if every credit is used.

Can I use Mirage actors in Facebook ads?

On Captions on web, yes: its terms cover advertising and ask you to disclose AI use where appropriate. The app’s terms do not say.

Do unused credits roll over?

On both, for a while. Captions caps rollover at three times the monthly allowance; on monthly plans, Creatify credits stay valid two months.

All Creatify comparisons sit together in the Creatify hub →